Brand building development through social media platforms: Case study of Mrs. Santa Claus Finland Oy

• Main Author: Fanny, Fanny
• Format: Other/Unknown Material
• Language: English
• Published: 2021
• Subjects: International Business; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; social media; brands; branding; marketing; media; Father Christmases; Instagram; Bachelor of Business Administration; Rovaniemi
• Online Access: http://www.theseus.fi/handle/10024/507614

Mrs. Santa Claus Finland Oy is a service company that has been established in 2015, however, the company still cannot meet the expected profit. During the Covid-19 pandemic, the service cannot be held face to face, instead, the services are conducted online. Hence a method needs to be formulated, to...