New service product design: a focus on educational travel product for Chinese market: Case study of Go Arctic

• Main Author: Li, Yinan
• Format: Other/Unknown Material
• Language: English
• Published: 2021
• Subjects: fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; People's Republic of China; Finland; tourism; service design; marketing; tourist services; services marketing; Oulu; Degree Programme in International Business; Arctic; Nese
• Online Access: http://www.theseus.fi/handle/10024/505054

The tourism industry is one of the main pillars that boost the global economy. The purposes of travel have extended from traditional leisure and business travels to e.g., purchases and education. Tourism service providers should constantly follow the current trends, understand the relevant policies,...