Marketing Communications Plan. Case: Lapin Retriittisafarit

• Main Author: Moilanen, Susanna
• Other Authors: Rovaniemen ammattikorkeakoulu, Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Rovaniemen ammattikorkeakoulu 2012
• Subjects: Marketing Communications Plan; Marketing Communication Channel; Marketing Tools; Integrated Marketing Communications; fi=Matkailu|sv=Turism|en=Tourism|; Degree Programme in Tourism; Tourism; Arctic; Rovaniemi
• Online Access: http://www.theseus.fi/handle/10024/47815

The objective of this thesis was to find out the best marketing communications channels and tools for a new tourism company in Rovaniemi. The subject derived from the personal interest to marketing and its communications tools and channels. As the company is new, it did not have a functioning market...