International Marketing Research: A Marketing Strategy Case Study with Inari Arctic Cosmetics

• Main Author: Gassama, Mariama
• Format: Other/Unknown Material
• Language: English
• Published: 2020
• Subjects: fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; international marketing; Degree Programme in International Business; Arctic; Inari
• Online Access: http://www.theseus.fi/handle/10024/333973

The topic of the thesis is to study an international market. The report is a case study based on a luxury Finnish/German start-up skincare company Inari Arctic Cosmetics. The company already has presences in the international market and is currently gaining momentum in both the local and internation...