CONSUMER BEHAVIOR OF CHINESE TOURISTS Case: Santa Claus Village, Rovaniemi
The aim of this thesis research was to discuss the travel motivations and consumer behaviour of Chinese tourists and its impacts on Santa Claus Village and Rovaniemi, Finland. This case study made an effort to understand Chinese tourists’ perceptions on Santa Claus Village products and services. The...
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| Format: | Other/Unknown Material |
| Language: | English |
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2019
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| Online Access: | http://www.theseus.fi/handle/10024/266891 |