Co-Creating a Tourism Product: Case St. Lapland

• Main Author: Mattila, Niina
• Other Authors: Rovaniemen ammattikorkeakoulu, Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Rovaniemen ammattikorkeakoulu 2011
• Subjects: tuotekehitys; matkailu; yhteistyö; verkostot; Lappi; networks; cooperation; Lapland; product development; tourism; Co-Creation; Tourism Integrated Product Development; fi=Matkailu|sv=Turism|en=Tourism|; Degree Programme in Tourism; Kuusamo
• Online Access: http://www.theseus.fi/handle/10024/25728

The objective of this thesis was to redevelop a tourism product package, Rivers and Trails, for the export group St. Lapland. The original product was created to increase the customer flows for the summer and the autumn seasons. The purpose for the redevelopment was to improve the product to be more...