Co-Creating a Tourism Product: Case St. Lapland
The objective of this thesis was to redevelop a tourism product package, Rivers and Trails, for the export group St. Lapland. The original product was created to increase the customer flows for the summer and the autumn seasons. The purpose for the redevelopment was to improve the product to be more...
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Rovaniemen ammattikorkeakoulu
2011
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fttheseus:oai:www.theseus.fi:10024/25728 2024-01-07T09:47:22+01:00 Co-Creating a Tourism Product: Case St. Lapland Mattila, Niina Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu 2011 http://www.theseus.fi/handle/10024/25728 eng eng Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu URN:NBN:fi:amk-201102212504 http://www.theseus.fi/handle/10024/25728 10024/2020 All rights reserved tuotekehitys matkailu yhteistyö verkostot Lappi networks cooperation Lapland product development tourism Co-Creation Tourism Integrated Product Development fi=Matkailu|sv=Turism|en=Tourism| Degree Programme in Tourism fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| 2011 fttheseus 2023-12-14T00:08:46Z The objective of this thesis was to redevelop a tourism product package, Rivers and Trails, for the export group St. Lapland. The original product was created to increase the customer flows for the summer and the autumn seasons. The purpose for the redevelopment was to improve the product to be more meaningful for the customers. The current situation of the product was studied using qualitative research methods; observation and interviews. The observation was conducted on the Study Tour for Leisure Travel Professionals in Kuusamo after which four representatives of mid-European tour operators were interviewed. Based on the study results development ideas were suggested to improve the product. The Product Developer’s Handbook created as a result of the Tourism Integrated Product Development -project was used as a theory basis for this thesis. The research findings show that small family-owned companies are highly respected in the tourism field. Well organized products and paying attention to the customers personally contribute to their product quality. However, the customers require a degree of privacy and more choices to activities. The redevelopment of the Rivers and Trails -product began with specifying the theme, unifying the product and creating more options. The value of the different product elements were increased with small improvements and procedure changes. The thesis also suggests some product development tools for St. Lapland to better create possibilities to meaningful experiences. Opinnäytetyön tavoitteena oli kehittää St. Lapland-vientirenkaalle työharjoitteluni aikana kokoamaa matkailutuotepakettia Rivers and Trails. Alkuperäinen tuote kehitettiin kasvattamaan asiakasvirtaa kesä- ja syyskaudella. Kehittämisen tavoitteena oli luoda tuotteesta asiakkaalle elämyksiä mahdollistava kokonaisuus. Lähtökohtana opinnäytetyössä oli selvittää Rivers and Trails -tuotteen nykytila asiakkaan näkökulmasta ja löytää kehitysideoita tuotteen parantamiseksi. Opinnäytetyössä käytettiin menetelminä havainnointia ja ... Bachelor Thesis Lapland Lappi Theseus.fi (Open Repository of the Universities of Applied Sciences) Kuusamo ENVELOPE(29.183,29.183,65.967,65.967) |
institution |
Open Polar |
collection |
Theseus.fi (Open Repository of the Universities of Applied Sciences) |
op_collection_id |
fttheseus |
language |
English |
topic |
tuotekehitys matkailu yhteistyö verkostot Lappi networks cooperation Lapland product development tourism Co-Creation Tourism Integrated Product Development fi=Matkailu|sv=Turism|en=Tourism| Degree Programme in Tourism |
spellingShingle |
tuotekehitys matkailu yhteistyö verkostot Lappi networks cooperation Lapland product development tourism Co-Creation Tourism Integrated Product Development fi=Matkailu|sv=Turism|en=Tourism| Degree Programme in Tourism Mattila, Niina Co-Creating a Tourism Product: Case St. Lapland |
topic_facet |
tuotekehitys matkailu yhteistyö verkostot Lappi networks cooperation Lapland product development tourism Co-Creation Tourism Integrated Product Development fi=Matkailu|sv=Turism|en=Tourism| Degree Programme in Tourism |
description |
The objective of this thesis was to redevelop a tourism product package, Rivers and Trails, for the export group St. Lapland. The original product was created to increase the customer flows for the summer and the autumn seasons. The purpose for the redevelopment was to improve the product to be more meaningful for the customers. The current situation of the product was studied using qualitative research methods; observation and interviews. The observation was conducted on the Study Tour for Leisure Travel Professionals in Kuusamo after which four representatives of mid-European tour operators were interviewed. Based on the study results development ideas were suggested to improve the product. The Product Developer’s Handbook created as a result of the Tourism Integrated Product Development -project was used as a theory basis for this thesis. The research findings show that small family-owned companies are highly respected in the tourism field. Well organized products and paying attention to the customers personally contribute to their product quality. However, the customers require a degree of privacy and more choices to activities. The redevelopment of the Rivers and Trails -product began with specifying the theme, unifying the product and creating more options. The value of the different product elements were increased with small improvements and procedure changes. The thesis also suggests some product development tools for St. Lapland to better create possibilities to meaningful experiences. Opinnäytetyön tavoitteena oli kehittää St. Lapland-vientirenkaalle työharjoitteluni aikana kokoamaa matkailutuotepakettia Rivers and Trails. Alkuperäinen tuote kehitettiin kasvattamaan asiakasvirtaa kesä- ja syyskaudella. Kehittämisen tavoitteena oli luoda tuotteesta asiakkaalle elämyksiä mahdollistava kokonaisuus. Lähtökohtana opinnäytetyössä oli selvittää Rivers and Trails -tuotteen nykytila asiakkaan näkökulmasta ja löytää kehitysideoita tuotteen parantamiseksi. Opinnäytetyössä käytettiin menetelminä havainnointia ja ... |
author2 |
Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu |
format |
Bachelor Thesis |
author |
Mattila, Niina |
author_facet |
Mattila, Niina |
author_sort |
Mattila, Niina |
title |
Co-Creating a Tourism Product: Case St. Lapland |
title_short |
Co-Creating a Tourism Product: Case St. Lapland |
title_full |
Co-Creating a Tourism Product: Case St. Lapland |
title_fullStr |
Co-Creating a Tourism Product: Case St. Lapland |
title_full_unstemmed |
Co-Creating a Tourism Product: Case St. Lapland |
title_sort |
co-creating a tourism product: case st. lapland |
publisher |
Rovaniemen ammattikorkeakoulu |
publishDate |
2011 |
url |
http://www.theseus.fi/handle/10024/25728 |
long_lat |
ENVELOPE(29.183,29.183,65.967,65.967) |
geographic |
Kuusamo |
geographic_facet |
Kuusamo |
genre |
Lapland Lappi |
genre_facet |
Lapland Lappi |
op_relation |
URN:NBN:fi:amk-201102212504 http://www.theseus.fi/handle/10024/25728 10024/2020 |
op_rights |
All rights reserved |
_version_ |
1787429363602423808 |