BUSINESS PLAN BLUEPRINT OF A CAFE IN RUSSIA

• Main Author: Geraskin, Dmitry
• Other Authors: Rovaniemen ammattikorkeakoulu, Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Rovaniemen ammattikorkeakoulu 2010
• Subjects: kahvilat; liiketoimintasuunnitelmat; markkinointi; suunnitelmat; Venäjä; business plan; Russia; research methods; marketing plan; human resource management; SWOT analysis; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; Degree Programme in International Business; International Business; North-Western Russia
• Online Access: http://www.theseus.fi/handle/10024/23198

This thesis provides an insight into business plan core chapters from the viewpoint of a starting company in North-Western Russia. The aim of the thesis was to comprehend the main steps on the way to the successful business plan such as the marketing plan, risk management issues, human resource management features and to facet the business idea itself with the help of the project commissioner. Catering business, marketing, risk management and other special literature was used along with internet sources and library databases. It was decided to stick only to the main chapters of a business plan. Therefore, the primary objective was to dive into theory and practice data in order to understand the opportunities, tools and obstacles. The thesis covers research methods and its implementation, local business environment, defines business plan in general and goes through its main chapters such as marketing plan, human resource management, risk management and SWOT analysis. The project result is a work cornerstone the commissioner can base his final plan upon. Despite many problems as unreliable sources of information or scarce data for instance, the commissioner considered it to be a well done preliminary work before launching the new enterprise.