Retailer Selection in Northern Finland, Northern Sweden and Northern Norway : Case company: Tella Oy

• Main Author: Stranius, Tia
• Other Authors: Seinäjoen ammattikorkeakoulu
• Format: Other/Unknown Material
• Language: English
• Published: Seinäjoen ammattikorkeakoulu 2018
• Subjects: market research; retailing; Scandinavia; Lapland; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; Degree Programme in International Business; Markkina; Norway; Northern Finland; Northern Norway; Northern Sweden
• Online Access: http://www.theseus.fi/handle/10024/156178

This thesis was commissioned by Tella Oy. The aim was to find potential retailers for Tella in Northern Finland, Northern Sweden, and Northern Norway. The purpose of the thesis was to support the company’s internationalization and export strategy. The thesis was meant to serve as a pre-exploratory t...