Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland
The aim of thesis was to provide new information on the factors affecting destination choice, travel expectations of Lapland as a destination and the quality of destination experience as well as separate travel experiences in a destination to benefit the development of Lapland as a tourism destinati...
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Lapin ammattikorkeakoulu
2018
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fttheseus:oai:www.theseus.fi:10024/153946 2024-01-07T09:41:55+01:00 Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland Ylimartimo, Suvi Manninen, Sara Lapin ammattikorkeakoulu 2018 http://www.theseus.fi/handle/10024/153946 eng eng Lapin ammattikorkeakoulu URN:NBN:fi:amk-2018110616735 http://www.theseus.fi/handle/10024/153946 10024/70012 All rights reserved destination choice fulfillment of expectations destination experience Lapland destination development tourism destination fi=Matkailu|sv=Turism|en=Tourism| Tourism fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| 2018 fttheseus 2023-12-14T00:25:45Z The aim of thesis was to provide new information on the factors affecting destination choice, travel expectations of Lapland as a destination and the quality of destination experience as well as separate travel experiences in a destination to benefit the development of Lapland as a tourism destination. To gain a good understanding of factors creating a successful and superior destination, many previous theoretical findings were used such as academic journal articles, books and statistical data. To achieve this aim different quantitative researches were made by executing handout survey and social media content analysis. Different quantitative methods and a sampling method were utilized. The research results mapped the current quality of international travelers’ experiences in Lapland and pointed the need of development in local transportation, shopping possibilities city attractions in Lapland. The research proved that Lapland is expected and experienced to be an authentic nature destination with high-quality extraordinary nature experiences and activities. Lapland’s price level was expected to be reasonable but experienced as more expensive destination than expected. However, most travelers’ holistic travel experiences in Lapland were successful and expectations were met. Despite the high level of destination’s total experience quality, Lapland should concentrate on developing the destination’s weaknesses such as transportation and to promote the strong attractiveness of arctic nature by developing new sustainable and more personalized products and services in destination. Opinnäytetyön tavoitteena oli tuottaa uutta tietoa matkailukohteen valintaan vaikuttavista tekijöistä, tyytyväisyydestä matkailupalveluihin sekä elämysten laadusta matkailukohteessa ja tukea Lapin kehitystä matkailukohteena. Erilaisiin lähteisiin kuten akateemisiin artikkeleihin, kirjoihin sekä tilastotietoihin perehtymällä saatiin tietoa tekijöistä, jotka luovat matkailukohteesta menestyvän ja korkeatasoisen. Opinnäytetyön kysely ... Bachelor Thesis Arctic Lapland Theseus.fi (Open Repository of the Universities of Applied Sciences) Arctic |
institution |
Open Polar |
collection |
Theseus.fi (Open Repository of the Universities of Applied Sciences) |
op_collection_id |
fttheseus |
language |
English |
topic |
destination choice fulfillment of expectations destination experience Lapland destination development tourism destination fi=Matkailu|sv=Turism|en=Tourism| Tourism |
spellingShingle |
destination choice fulfillment of expectations destination experience Lapland destination development tourism destination fi=Matkailu|sv=Turism|en=Tourism| Tourism Ylimartimo, Suvi Manninen, Sara Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
topic_facet |
destination choice fulfillment of expectations destination experience Lapland destination development tourism destination fi=Matkailu|sv=Turism|en=Tourism| Tourism |
description |
The aim of thesis was to provide new information on the factors affecting destination choice, travel expectations of Lapland as a destination and the quality of destination experience as well as separate travel experiences in a destination to benefit the development of Lapland as a tourism destination. To gain a good understanding of factors creating a successful and superior destination, many previous theoretical findings were used such as academic journal articles, books and statistical data. To achieve this aim different quantitative researches were made by executing handout survey and social media content analysis. Different quantitative methods and a sampling method were utilized. The research results mapped the current quality of international travelers’ experiences in Lapland and pointed the need of development in local transportation, shopping possibilities city attractions in Lapland. The research proved that Lapland is expected and experienced to be an authentic nature destination with high-quality extraordinary nature experiences and activities. Lapland’s price level was expected to be reasonable but experienced as more expensive destination than expected. However, most travelers’ holistic travel experiences in Lapland were successful and expectations were met. Despite the high level of destination’s total experience quality, Lapland should concentrate on developing the destination’s weaknesses such as transportation and to promote the strong attractiveness of arctic nature by developing new sustainable and more personalized products and services in destination. Opinnäytetyön tavoitteena oli tuottaa uutta tietoa matkailukohteen valintaan vaikuttavista tekijöistä, tyytyväisyydestä matkailupalveluihin sekä elämysten laadusta matkailukohteessa ja tukea Lapin kehitystä matkailukohteena. Erilaisiin lähteisiin kuten akateemisiin artikkeleihin, kirjoihin sekä tilastotietoihin perehtymällä saatiin tietoa tekijöistä, jotka luovat matkailukohteesta menestyvän ja korkeatasoisen. Opinnäytetyön kysely ... |
author2 |
Lapin ammattikorkeakoulu |
format |
Bachelor Thesis |
author |
Ylimartimo, Suvi Manninen, Sara |
author_facet |
Ylimartimo, Suvi Manninen, Sara |
author_sort |
Ylimartimo, Suvi |
title |
Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
title_short |
Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
title_full |
Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
title_fullStr |
Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
title_full_unstemmed |
Travel Destination Choice, Destination Experience and Fulfillment of Travel Expectations in Lapland |
title_sort |
travel destination choice, destination experience and fulfillment of travel expectations in lapland |
publisher |
Lapin ammattikorkeakoulu |
publishDate |
2018 |
url |
http://www.theseus.fi/handle/10024/153946 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Lapland |
genre_facet |
Arctic Lapland |
op_relation |
URN:NBN:fi:amk-2018110616735 http://www.theseus.fi/handle/10024/153946 10024/70012 |
op_rights |
All rights reserved |
_version_ |
1787422729014607872 |