Social Media Marketing : Case: Viet Greenland Limited
The objective of this bachelor’s thesis is to study current knowledge about social media as marketing tools for small businesses like Viet Greenland Limited. Its aim is to study about Viet Greenland’s current usage of social media marketing. The objective is based on the thesis’s purpose, which is t...
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2017
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fttheseus:oai:www.theseus.fi:10024/139854 2024-01-07T09:43:32+01:00 Social Media Marketing : Case: Viet Greenland Limited Nguyen, Thi Thao Nguyen Lapin ammattikorkeakoulu 2017 http://www.theseus.fi/handle/10024/139854 eng eng Lapin ammattikorkeakoulu URN:NBN:fi:amk-2017121821874 http://www.theseus.fi/handle/10024/139854 10024/70060 All rights reserved Social Media Marketing SMM SEO Viet Greenland Facebook YouTube Instagram fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in Innovative Business Services fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| 2017 fttheseus 2023-12-14T00:24:20Z The objective of this bachelor’s thesis is to study current knowledge about social media as marketing tools for small businesses like Viet Greenland Limited. Its aim is to study about Viet Greenland’s current usage of social media marketing. The objective is based on the thesis’s purpose, which is to suggest practical and customized marketing guideline using social networks. The author of the bachelor’s thesis conducted qualitative research method in the form of an interview. The interview information as primary information, was collected from Viet Greenland’s director – Ms. Hai Ly. The conduct of the interview was to gain in-depth information about the company. From the interview information, the author collected, analysed and reviewed the available studies as secondary information about Social Media Marketing (SMM), its models and tools. The thesis presents the origin of SMM, which derived from Digital Marketing (DM) and Online Marketing (OM). The categories of SMM are discussed, notably, Facebook services, the Social Network Model for Marketing Strategies (SNeM2S), and SNeM2S for YouTube. In addition, the thesis discusses Asian consumer behaviour including Viet Greenland’s customers. The research results conclude that Viet Greenland’s suitable social networks for SMM are Facebook, Instagram, and YouTube. The suggestions for Viet Greenland include practical content examples using these social networks. Additionally, the author suggests the primary use of Search Engine Optimization (SEO) in Social Media Optimization (SMO) to enhance Viet Greenland’s brand awareness. This suggestion helps the company’s Facebook page to show up at the first result in Google Search. Ultimately, the thesis project has achieved its preliminary purpose and produced results that matched Viet Greenland’s requirements. Key words SMM, SEO, Viet Greenland, Facebook, Instagram, YouTube Viet Greenland's Facebook Business Page created and managed by the thesis author: https://www.facebook.com/VietGreenland/ Bachelor Thesis Greenland Theseus.fi (Open Repository of the Universities of Applied Sciences) Greenland |
institution |
Open Polar |
collection |
Theseus.fi (Open Repository of the Universities of Applied Sciences) |
op_collection_id |
fttheseus |
language |
English |
topic |
Social Media Marketing SMM SEO Viet Greenland YouTube fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in Innovative Business Services |
spellingShingle |
Social Media Marketing SMM SEO Viet Greenland YouTube fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in Innovative Business Services Nguyen, Thi Thao Nguyen Social Media Marketing : Case: Viet Greenland Limited |
topic_facet |
Social Media Marketing SMM SEO Viet Greenland YouTube fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in Innovative Business Services |
description |
The objective of this bachelor’s thesis is to study current knowledge about social media as marketing tools for small businesses like Viet Greenland Limited. Its aim is to study about Viet Greenland’s current usage of social media marketing. The objective is based on the thesis’s purpose, which is to suggest practical and customized marketing guideline using social networks. The author of the bachelor’s thesis conducted qualitative research method in the form of an interview. The interview information as primary information, was collected from Viet Greenland’s director – Ms. Hai Ly. The conduct of the interview was to gain in-depth information about the company. From the interview information, the author collected, analysed and reviewed the available studies as secondary information about Social Media Marketing (SMM), its models and tools. The thesis presents the origin of SMM, which derived from Digital Marketing (DM) and Online Marketing (OM). The categories of SMM are discussed, notably, Facebook services, the Social Network Model for Marketing Strategies (SNeM2S), and SNeM2S for YouTube. In addition, the thesis discusses Asian consumer behaviour including Viet Greenland’s customers. The research results conclude that Viet Greenland’s suitable social networks for SMM are Facebook, Instagram, and YouTube. The suggestions for Viet Greenland include practical content examples using these social networks. Additionally, the author suggests the primary use of Search Engine Optimization (SEO) in Social Media Optimization (SMO) to enhance Viet Greenland’s brand awareness. This suggestion helps the company’s Facebook page to show up at the first result in Google Search. Ultimately, the thesis project has achieved its preliminary purpose and produced results that matched Viet Greenland’s requirements. Key words SMM, SEO, Viet Greenland, Facebook, Instagram, YouTube Viet Greenland's Facebook Business Page created and managed by the thesis author: https://www.facebook.com/VietGreenland/ |
author2 |
Lapin ammattikorkeakoulu |
format |
Bachelor Thesis |
author |
Nguyen, Thi Thao Nguyen |
author_facet |
Nguyen, Thi Thao Nguyen |
author_sort |
Nguyen, Thi Thao Nguyen |
title |
Social Media Marketing : Case: Viet Greenland Limited |
title_short |
Social Media Marketing : Case: Viet Greenland Limited |
title_full |
Social Media Marketing : Case: Viet Greenland Limited |
title_fullStr |
Social Media Marketing : Case: Viet Greenland Limited |
title_full_unstemmed |
Social Media Marketing : Case: Viet Greenland Limited |
title_sort |
social media marketing : case: viet greenland limited |
publisher |
Lapin ammattikorkeakoulu |
publishDate |
2017 |
url |
http://www.theseus.fi/handle/10024/139854 |
geographic |
Greenland |
geographic_facet |
Greenland |
genre |
Greenland |
genre_facet |
Greenland |
op_relation |
URN:NBN:fi:amk-2017121821874 http://www.theseus.fi/handle/10024/139854 10024/70060 |
op_rights |
All rights reserved |
_version_ |
1787424804330012672 |