Developing Destination Experiences - A Study on Chinese Tourism in Rovaniemi

• Main Author: Höynälä, Sallamari
• Other Authors: Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Lapin ammattikorkeakoulu 2017
• Subjects: Destination experience; consumer behaviour; travel behaviour; Rovaniemi; Lapland; Chinese outbound tourism; tourism development; fi=Matkailu|sv=Turism|en=Tourism|; Tourism
• Online Access: http://www.theseus.fi/handle/10024/138182

The number of incoming Chinese tourists is increasing rapidly in Rovaniemi, Finland, with an expected 50,000 arrivals during the year 2017. With such substantial growth, service providers must make sense of the needs and demands of these consumers in order to better the destination experience, maint...