The Growth of Chinese Tourism in Rovaniemi : Case Study: Santa Claus Village

The main purpose of this thesis is to study Santa Claus Village and improve the marketing for attracting more tourists. Therefore, the method of the thesis is case study. The strategy of the case study is survey. Hence, the survey is about how tourists think of Santa Claus Village, the postcards, th...

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Bibliographic Details
Main Author: Luo, Liuwei
Other Authors: Lapin ammattikorkeakoulu
Format: Bachelor Thesis
Language:English
Published: Lapin ammattikorkeakoulu 2017
Subjects:
Rovaniemi
Finland
China
Santa Claus Village
Chinese tourists
postcard
tourism
fi=Liiketalous
hallinto ja markkinointi|sv=Företagsekonomi
förvaltning och marknadsföring|en=Business Management
Administration and Marketing|
Degree Programme in Innovative Business Services
Online Access:http://www.theseus.fi/handle/10024/130759

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