Integrated Marketing and Corporate Communications Strategies - Case Siida Inari

• Main Author: Luu, Tuan Vu
• Other Authors: Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Lapin ammattikorkeakoulu 2016
• Subjects: marketing; communications tools; marketing communications; corporate communications; distribution; online marketing; messages; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; Degree Programme in Innovative Business Services; Inari; Sámi; Lapland
• Online Access: http://www.theseus.fi/handle/10024/114377

Through studying and analyzing the theory as well as the results gathered from the survey at Siida and statistics of tourism industry of Finland, the author evaluates the potential of tourism and proposes suggestions to promote the image of Sámi people and Lapland regions with the goals of maintaini...