Storytelling in Experience Creation: Case Kaisus Lappland

• Main Author: Alapuranen, Pipsa
• Other Authors: Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Lapin ammattikorkeakoulu 2015
• Subjects: storytelling; stories; authentic experiences; holistic experience creation process; product development; fi=Matkailu|sv=Turism|en=Tourism|; Tourism; Lappland
• Online Access: http://www.theseus.fi/handle/10024/100709

The experience dominant logic has been transforming the tourism industry drastically and the tourism companies need to develop new ways to create deeper and more meaningful experiences for the tourists. Stories are one of the key elements in the creation of memorable experiences and therefore this t...