The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions
Based upon a research gap in the tourism and entrepreneurship literature, this paper will explore professionalisation and performance aspects of Airbnb hosts through a two-step mapping study in three rural Nordic regions. While most empirical studies that investigate Airbnb hosts depart from a fixed...
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ftsydanskunivpub:oai:sdu.dk:publications/c15cf1b1-ecd3-43d1-a230-c191c9d0ecce 2023-05-15T16:51:29+02:00 The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions Mitchell, Sara Leick, Birgit Borowiecki, Karol Jan Vinogradov, Evgueni Gunnarsdóttir , Gudrun Dóra Zhang, Jie Gretzinger, Susanne Vilhjálmsdóttir, Vera 2022-05-19 https://portal.findresearcher.sdu.dk/da/publications/c15cf1b1-ecd3-43d1-a230-c191c9d0ecce eng eng info:eu-repo/semantics/restrictedAccess Mitchell , S , Leick , B , Borowiecki , K J , Vinogradov , E , Gunnarsdóttir , G D , Zhang , J , Gretzinger , S & Vilhjálmsdóttir , V 2022 , ' The performance and professionalisation of Airbnb hosts in rural regions : A mapping study of three Nordic regions ' , Paper presented at 21st Nordic Conference on Small Business Research ( & Entrepreneurship) (Postponed to 2022) , Kolding , Denmark , 27/05/2020 - 29/05/2020 . conferenceObject 2022 ftsydanskunivpub 2022-08-14T11:05:54Z Based upon a research gap in the tourism and entrepreneurship literature, this paper will explore professionalisation and performance aspects of Airbnb hosts through a two-step mapping study in three rural Nordic regions. While most empirical studies that investigate Airbnb hosts depart from a fixed assumption that they represent micro-entrepreneurs, we provide a more nuanced and complex picture of the host landscape in the context of rural regions. Our empirical study of Airbnb hosts explores three case regions in Denmark, Iceland and Norway and firstly maps the landscape of hosts for the case regions and thereby identifies different host profiles, including individuals with single and multiple listings, small micro-entrepreneurs and corporate tourism actors. The empirical study will secondly estimate the quality performance of Airbnb hosts in relation to their professionalisation, property and regional characteristics. We find that the host landscape in the case regions is very diverse, and that the professionalisation influences the performance, as measured through the customer quality evaluation, in a u-shaped form. Notably the Danish case region is dominated by large corporate tourism actors whereas the other two rural regions have a prevalence of individual single-listing hosts and small firms, e.g., tourism, farming and event companies. Our conclusion is that, outside of highly competitive tourist ”hot spots”, Airbnb offers opportunities for a variety of individuals and professionals to engage entrepreneurially. By this token, we provide important points of departures for follow-up research on Airbnb, tourism and entrepreneurship in rural and peripheral regions. Conference Object Iceland University of Southern Denmark Research Portal Norway |
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Open Polar |
collection |
University of Southern Denmark Research Portal |
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ftsydanskunivpub |
language |
English |
description |
Based upon a research gap in the tourism and entrepreneurship literature, this paper will explore professionalisation and performance aspects of Airbnb hosts through a two-step mapping study in three rural Nordic regions. While most empirical studies that investigate Airbnb hosts depart from a fixed assumption that they represent micro-entrepreneurs, we provide a more nuanced and complex picture of the host landscape in the context of rural regions. Our empirical study of Airbnb hosts explores three case regions in Denmark, Iceland and Norway and firstly maps the landscape of hosts for the case regions and thereby identifies different host profiles, including individuals with single and multiple listings, small micro-entrepreneurs and corporate tourism actors. The empirical study will secondly estimate the quality performance of Airbnb hosts in relation to their professionalisation, property and regional characteristics. We find that the host landscape in the case regions is very diverse, and that the professionalisation influences the performance, as measured through the customer quality evaluation, in a u-shaped form. Notably the Danish case region is dominated by large corporate tourism actors whereas the other two rural regions have a prevalence of individual single-listing hosts and small firms, e.g., tourism, farming and event companies. Our conclusion is that, outside of highly competitive tourist ”hot spots”, Airbnb offers opportunities for a variety of individuals and professionals to engage entrepreneurially. By this token, we provide important points of departures for follow-up research on Airbnb, tourism and entrepreneurship in rural and peripheral regions. |
format |
Conference Object |
author |
Mitchell, Sara Leick, Birgit Borowiecki, Karol Jan Vinogradov, Evgueni Gunnarsdóttir , Gudrun Dóra Zhang, Jie Gretzinger, Susanne Vilhjálmsdóttir, Vera |
spellingShingle |
Mitchell, Sara Leick, Birgit Borowiecki, Karol Jan Vinogradov, Evgueni Gunnarsdóttir , Gudrun Dóra Zhang, Jie Gretzinger, Susanne Vilhjálmsdóttir, Vera The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
author_facet |
Mitchell, Sara Leick, Birgit Borowiecki, Karol Jan Vinogradov, Evgueni Gunnarsdóttir , Gudrun Dóra Zhang, Jie Gretzinger, Susanne Vilhjálmsdóttir, Vera |
author_sort |
Mitchell, Sara |
title |
The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
title_short |
The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
title_full |
The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
title_fullStr |
The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
title_full_unstemmed |
The performance and professionalisation of Airbnb hosts in rural regions:A mapping study of three Nordic regions |
title_sort |
performance and professionalisation of airbnb hosts in rural regions:a mapping study of three nordic regions |
publishDate |
2022 |
url |
https://portal.findresearcher.sdu.dk/da/publications/c15cf1b1-ecd3-43d1-a230-c191c9d0ecce |
geographic |
Norway |
geographic_facet |
Norway |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Mitchell , S , Leick , B , Borowiecki , K J , Vinogradov , E , Gunnarsdóttir , G D , Zhang , J , Gretzinger , S & Vilhjálmsdóttir , V 2022 , ' The performance and professionalisation of Airbnb hosts in rural regions : A mapping study of three Nordic regions ' , Paper presented at 21st Nordic Conference on Small Business Research ( & Entrepreneurship) (Postponed to 2022) , Kolding , Denmark , 27/05/2020 - 29/05/2020 . |
op_rights |
info:eu-repo/semantics/restrictedAccess |
_version_ |
1766041610576986112 |