Trust and the WWF in the Arctic
• The perception of international non-governmental organisations (INGO), particularly environmentally focused ones, is mixed throughout the North and the Arctic. In the North American North and Arctic, the legacy of the anti-sealing campaign has left an indelible mark that reinforces local views tha...
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ftsydanskunivpub:oai:sdu.dk:publications/b5535e5a-9888-45dd-9e80-1d3b66a7246b 2024-05-19T07:33:12+00:00 Trust and the WWF in the Arctic Burke, Danita Catherine Castro Pereira, Joana Saramago, André 2020-12 https://portal.findresearcher.sdu.dk/da/publications/b5535e5a-9888-45dd-9e80-1d3b66a7246b https://doi.org/10.1007/978-3-030-49496-4_13 eng eng Springer https://portal.findresearcher.sdu.dk/da/publications/b5535e5a-9888-45dd-9e80-1d3b66a7246b urn:ISBN:9783030494957 info:eu-repo/semantics/closedAccess Burke , D C 2020 , Trust and the WWF in the Arctic . in J Castro Pereira & A Saramago (eds) , Non-Human Nature in World Politics : Theory and Practice . Springer , Frontiers in International Relations , pp. 261-278 . https://doi.org/10.1007/978-3-030-49496-4_13 bookPart 2020 ftsydanskunivpub https://doi.org/10.1007/978-3-030-49496-4_13 2024-04-24T00:42:05Z • The perception of international non-governmental organisations (INGO), particularly environmentally focused ones, is mixed throughout the North and the Arctic. In the North American North and Arctic, the legacy of the anti-sealing campaign has left an indelible mark that reinforces local views that protection of non-human nature is the environmental INGO priority. This chapter explores the questions: how do you develop a trusted reputation as an INGO operating in the North and how does perceived trustworthiness influence organisational capacity? It argues that balancing the human and non-human aspects of the Arctic and North are central to INGO ability to be trusted and seen as trustworthy in those parts of the world. The ability of an INGO to demonstrate that it accounts for both dimensions is reinforced by its brand. Lying at the heart of the brand, and trust in it, are organisational legacy and networks. Using the case study of the World Wide Fund for Nature/World Wildlife Fund (WWF), this chapter demonstrates that legacy and networks, with the access they can provide, are essential to INGOs ability to demonstrate to different audiences in the North and Arctic that they can work with them. The primary audience for INGO work used in this piece is the Arctic states and their representatives to the Arctic Council, the Arctic region’s pre-eminent forum for environmental protection and sustainable development discourse. Book Part Arctic Arctic Council Arctic University of Southern Denmark Research Portal 261 278 |
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University of Southern Denmark Research Portal |
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ftsydanskunivpub |
language |
English |
description |
• The perception of international non-governmental organisations (INGO), particularly environmentally focused ones, is mixed throughout the North and the Arctic. In the North American North and Arctic, the legacy of the anti-sealing campaign has left an indelible mark that reinforces local views that protection of non-human nature is the environmental INGO priority. This chapter explores the questions: how do you develop a trusted reputation as an INGO operating in the North and how does perceived trustworthiness influence organisational capacity? It argues that balancing the human and non-human aspects of the Arctic and North are central to INGO ability to be trusted and seen as trustworthy in those parts of the world. The ability of an INGO to demonstrate that it accounts for both dimensions is reinforced by its brand. Lying at the heart of the brand, and trust in it, are organisational legacy and networks. Using the case study of the World Wide Fund for Nature/World Wildlife Fund (WWF), this chapter demonstrates that legacy and networks, with the access they can provide, are essential to INGOs ability to demonstrate to different audiences in the North and Arctic that they can work with them. The primary audience for INGO work used in this piece is the Arctic states and their representatives to the Arctic Council, the Arctic region’s pre-eminent forum for environmental protection and sustainable development discourse. |
author2 |
Castro Pereira, Joana Saramago, André |
format |
Book Part |
author |
Burke, Danita Catherine |
spellingShingle |
Burke, Danita Catherine Trust and the WWF in the Arctic |
author_facet |
Burke, Danita Catherine |
author_sort |
Burke, Danita Catherine |
title |
Trust and the WWF in the Arctic |
title_short |
Trust and the WWF in the Arctic |
title_full |
Trust and the WWF in the Arctic |
title_fullStr |
Trust and the WWF in the Arctic |
title_full_unstemmed |
Trust and the WWF in the Arctic |
title_sort |
trust and the wwf in the arctic |
publisher |
Springer |
publishDate |
2020 |
url |
https://portal.findresearcher.sdu.dk/da/publications/b5535e5a-9888-45dd-9e80-1d3b66a7246b https://doi.org/10.1007/978-3-030-49496-4_13 |
genre |
Arctic Arctic Council Arctic |
genre_facet |
Arctic Arctic Council Arctic |
op_source |
Burke , D C 2020 , Trust and the WWF in the Arctic . in J Castro Pereira & A Saramago (eds) , Non-Human Nature in World Politics : Theory and Practice . Springer , Frontiers in International Relations , pp. 261-278 . https://doi.org/10.1007/978-3-030-49496-4_13 |
op_relation |
https://portal.findresearcher.sdu.dk/da/publications/b5535e5a-9888-45dd-9e80-1d3b66a7246b urn:ISBN:9783030494957 |
op_rights |
info:eu-repo/semantics/closedAccess |
op_doi |
https://doi.org/10.1007/978-3-030-49496-4_13 |
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261 |
op_container_end_page |
278 |
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