Investigating the drivers of student satisfaction: the application of regression analysis

• Main Author: Greenland, Steven
• Other Authors: Swinburne University of Technology
• Format: Article in Journal/Newspaper
• Language: unknown
• Published: London Metropolitan University 2005
• Subjects: Greenland; Bolton
• Online Access: http://hdl.handle.net/1959.3/78702; http://www.londonmet.ac.uk/capd/registered-journal-investigations/volume-2-number-2.cfm

Many organisations strive to enhance service quality in order to increase customer satisfaction. This strategy is widely recognised as improving both customer retention and post consumption attitudes (Mittal and Kamakura 2001). Accordingly many different approaches for evaluating service quality hav...