Analysis of the consumer behavior in the skincare market in Iceland
This study explores consumer behavior in the Icelandic skincare market. As the global cosmetic industry continues to grow, with skincare being a significant branch of the cosmetic industry, understanding regional consumer behavior becomes crucial for both local and international stakeholders aiming...
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Format: | Bachelor Thesis |
Language: | English |
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2024
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Online Access: | http://hdl.handle.net/1946/47615 |
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ftskemman:oai:skemman.is:1946/47615 2024-09-09T19:46:25+00:00 Analysis of the consumer behavior in the skincare market in Iceland Atli Már Traustason 1999- Orri Snær Jónsson 2001- Háskólinn í Reykjavík 2024-05 application/pdf http://hdl.handle.net/1946/47615 en eng http://hdl.handle.net/1946/47615 Viðskiptafræði Neytendahegðun Snyrtivörur Húðáburður Kauphegðun Business administration Consumer behavior Cosmetics Skin -- Care and hygiene Purchasing Thesis Bachelor's 2024 ftskemman 2024-06-18T14:24:10Z This study explores consumer behavior in the Icelandic skincare market. As the global cosmetic industry continues to grow, with skincare being a significant branch of the cosmetic industry, understanding regional consumer behavior becomes crucial for both local and international stakeholders aiming to establish or expand their market presence. Utilizing a mixed methods approach, this research combined quantitative survey with qualitative interviews to delve into the motivations, preferences, and values of Icelandic skincare consumers. Our findings indicate a knowledgeable and evolving skincare market in Iceland, guided by scientific evidence, environmental consciousness, and individual skin health needs. The insight provided from the study offers valuable implications for businesses seeking to tailor their products and marketing strategies to meet the needs of the Icelandic market. Bachelor Thesis Iceland Skemman (Iceland) |
institution |
Open Polar |
collection |
Skemman (Iceland) |
op_collection_id |
ftskemman |
language |
English |
topic |
Viðskiptafræði Neytendahegðun Snyrtivörur Húðáburður Kauphegðun Business administration Consumer behavior Cosmetics Skin -- Care and hygiene Purchasing |
spellingShingle |
Viðskiptafræði Neytendahegðun Snyrtivörur Húðáburður Kauphegðun Business administration Consumer behavior Cosmetics Skin -- Care and hygiene Purchasing Atli Már Traustason 1999- Orri Snær Jónsson 2001- Analysis of the consumer behavior in the skincare market in Iceland |
topic_facet |
Viðskiptafræði Neytendahegðun Snyrtivörur Húðáburður Kauphegðun Business administration Consumer behavior Cosmetics Skin -- Care and hygiene Purchasing |
description |
This study explores consumer behavior in the Icelandic skincare market. As the global cosmetic industry continues to grow, with skincare being a significant branch of the cosmetic industry, understanding regional consumer behavior becomes crucial for both local and international stakeholders aiming to establish or expand their market presence. Utilizing a mixed methods approach, this research combined quantitative survey with qualitative interviews to delve into the motivations, preferences, and values of Icelandic skincare consumers. Our findings indicate a knowledgeable and evolving skincare market in Iceland, guided by scientific evidence, environmental consciousness, and individual skin health needs. The insight provided from the study offers valuable implications for businesses seeking to tailor their products and marketing strategies to meet the needs of the Icelandic market. |
author2 |
Háskólinn í Reykjavík |
format |
Bachelor Thesis |
author |
Atli Már Traustason 1999- Orri Snær Jónsson 2001- |
author_facet |
Atli Már Traustason 1999- Orri Snær Jónsson 2001- |
author_sort |
Atli Már Traustason 1999- |
title |
Analysis of the consumer behavior in the skincare market in Iceland |
title_short |
Analysis of the consumer behavior in the skincare market in Iceland |
title_full |
Analysis of the consumer behavior in the skincare market in Iceland |
title_fullStr |
Analysis of the consumer behavior in the skincare market in Iceland |
title_full_unstemmed |
Analysis of the consumer behavior in the skincare market in Iceland |
title_sort |
analysis of the consumer behavior in the skincare market in iceland |
publishDate |
2024 |
url |
http://hdl.handle.net/1946/47615 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
http://hdl.handle.net/1946/47615 |
_version_ |
1809915929173164032 |