Influencer-driven mercantilism : unveiling the role of social proof in consumer behavior with women regarding beauty standards
Self-esteem and body image correlate. When it comes to women's self-esteem, it plays a role in the perception of their beauty standards that are shaped by influencers and social media. The significant factors are the influencers that consumers follow and the time spent on social media platforms...
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| Format: | Bachelor Thesis |
| Language: | English |
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2024
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| Online Access: | http://hdl.handle.net/1946/47474 |