APA (7th ed.) Citation

Ni, Z., & Reykjavík, H. í. (2023). What are the factors affecting consumer purchase decision in Chinese social media from an Elaboration Likelihood Model perspective: A case study of "Little Red Book" with virtual community features.

Chicago Style (17th ed.) Citation

Ni, Zhouyan, and Háskólinn í Reykjavík. What Are the Factors Affecting Consumer Purchase Decision in Chinese Social Media from an Elaboration Likelihood Model Perspective: A Case Study of "Little Red Book" with Virtual Community Features. 2023.

MLA (9th ed.) Citation

Ni, Zhouyan, and Háskólinn í Reykjavík. What Are the Factors Affecting Consumer Purchase Decision in Chinese Social Media from an Elaboration Likelihood Model Perspective: A Case Study of "Little Red Book" with Virtual Community Features. 2023.