The effects of Covid-19 on Icelandic automotive market
The global pandemic COVID-19 affected our society this past year and in turn had a swift and severe impact on the global integrated automotive markets. Where symptoms included a disruption in Chinese parts exports, large scale manufacturing interruptions across Europe, and struggle with an abrupt an...
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ftskemman:oai:skemman.is:1946/39447 2023-05-15T16:47:31+02:00 The effects of Covid-19 on Icelandic automotive market Aleksei Voronin 1998- Róbert Helgi Ævarsson 1995- Háskólinn í Reykjavík 2021-05 application/pdf http://hdl.handle.net/1946/39447 en eng https://www.mbl.is/vidskipti/frettir/2020/08/01/sala_nyrra_bila_dregist_saman_um_32_prosent_a_arinu/ https://www.mbl.is/bill/frettir/2020/10/07/helmingur_velur_rafmagnid/ http://hdl.handle.net/1946/39447 Viðskiptafræði Bílaiðnaður Neytendahegðun COVID-19 Business administration Automobile industry and trade Consumer behavior Thesis Bachelor's 2021 ftskemman 2022-12-11T07:00:04Z The global pandemic COVID-19 affected our society this past year and in turn had a swift and severe impact on the global integrated automotive markets. Where symptoms included a disruption in Chinese parts exports, large scale manufacturing interruptions across Europe, and struggle with an abrupt and widespread stoppage of economic activity. Workers have been told to stay at home, supply chains grind to a halt and factories close. According to an Icelandic research, sales of new vehicles have dropped by 32% this year during COVID-19 in Iceland (Magnússon, 2020) Electric mobility, driverless cars and automated factories are a few of the major changes to the auto industry faced even before COVID-19 crisis. Now with travel curtailed by the pandemic where we see worldwide factory closures, slumping car sales and massive layoffs, it is natural to wonder what our next norm for the automotive sector could be. The Icelandic media started to wonder the same question, but both individuals and companies are purchasing electric vehicles (EV) with growth in that industry is skyrocketing, where 50 percent of individual purchasers have opted to buy a hybrid plug-in or an electric vehicle. How come the electric vehicles are taking over? (Mbl, 2020) The automotive market in Iceland supports hundreds of jobs that revolve around the vehicles. vehicle dealerships is a part of Iceland’s economy and motorized vehicles are its preferred mode of transport. This research will analyze how COVID-19 effected the automotive market in Iceland and how employment rates have been through it. In this paper we will attempt to give light to what degree social distancing changes consumer behavior and what the role of digital tools is in maintaining customer engagement going forward? Thesis Iceland Skemman (Iceland) |
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Skemman (Iceland) |
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Viðskiptafræði Bílaiðnaður Neytendahegðun COVID-19 Business administration Automobile industry and trade Consumer behavior |
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Viðskiptafræði Bílaiðnaður Neytendahegðun COVID-19 Business administration Automobile industry and trade Consumer behavior Aleksei Voronin 1998- Róbert Helgi Ævarsson 1995- The effects of Covid-19 on Icelandic automotive market |
topic_facet |
Viðskiptafræði Bílaiðnaður Neytendahegðun COVID-19 Business administration Automobile industry and trade Consumer behavior |
description |
The global pandemic COVID-19 affected our society this past year and in turn had a swift and severe impact on the global integrated automotive markets. Where symptoms included a disruption in Chinese parts exports, large scale manufacturing interruptions across Europe, and struggle with an abrupt and widespread stoppage of economic activity. Workers have been told to stay at home, supply chains grind to a halt and factories close. According to an Icelandic research, sales of new vehicles have dropped by 32% this year during COVID-19 in Iceland (Magnússon, 2020) Electric mobility, driverless cars and automated factories are a few of the major changes to the auto industry faced even before COVID-19 crisis. Now with travel curtailed by the pandemic where we see worldwide factory closures, slumping car sales and massive layoffs, it is natural to wonder what our next norm for the automotive sector could be. The Icelandic media started to wonder the same question, but both individuals and companies are purchasing electric vehicles (EV) with growth in that industry is skyrocketing, where 50 percent of individual purchasers have opted to buy a hybrid plug-in or an electric vehicle. How come the electric vehicles are taking over? (Mbl, 2020) The automotive market in Iceland supports hundreds of jobs that revolve around the vehicles. vehicle dealerships is a part of Iceland’s economy and motorized vehicles are its preferred mode of transport. This research will analyze how COVID-19 effected the automotive market in Iceland and how employment rates have been through it. In this paper we will attempt to give light to what degree social distancing changes consumer behavior and what the role of digital tools is in maintaining customer engagement going forward? |
author2 |
Háskólinn í Reykjavík |
format |
Thesis |
author |
Aleksei Voronin 1998- Róbert Helgi Ævarsson 1995- |
author_facet |
Aleksei Voronin 1998- Róbert Helgi Ævarsson 1995- |
author_sort |
Aleksei Voronin 1998- |
title |
The effects of Covid-19 on Icelandic automotive market |
title_short |
The effects of Covid-19 on Icelandic automotive market |
title_full |
The effects of Covid-19 on Icelandic automotive market |
title_fullStr |
The effects of Covid-19 on Icelandic automotive market |
title_full_unstemmed |
The effects of Covid-19 on Icelandic automotive market |
title_sort |
effects of covid-19 on icelandic automotive market |
publishDate |
2021 |
url |
http://hdl.handle.net/1946/39447 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
https://www.mbl.is/vidskipti/frettir/2020/08/01/sala_nyrra_bila_dregist_saman_um_32_prosent_a_arinu/ https://www.mbl.is/bill/frettir/2020/10/07/helmingur_velur_rafmagnid/ http://hdl.handle.net/1946/39447 |
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