Marketing in Polish business activities in Iceland

• Main Author: Oktawia Aurelia Borowska 1996-
• Other Authors: Háskóli Íslands
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Viðskiptafræði; Iceland
• Online Access: http://hdl.handle.net/1946/38199

The purpose of this final project is to establish an understanding of Polish business owners in Iceland and also their target group. Who is their target audience and what marketing strategies are used most often? For example, the study seeks to discover whether they tend to only target Polish customers, and which marketing channels work best for them. Interviews with Polish business owners were undertaken and recorded to obtain such relevant information. The interviewees will remain anonymous and no information obtained from them will be made public. The aim of this final project is to explain the theories of marketing well, such as the Marketing MIX, Marketing strategy, Target market, Marketing Tools.