Ragnars. Is there a market in Iceland for a fashion tech company similar to Ragnars?

• Main Author: Berglind Lára Bjarnadóttir 1994-
• Other Authors: Háskóli Íslands
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Viðskiptafræði; Iceland
• Online Access: http://hdl.handle.net/1946/35571

The goal of this thesis is to look into whether or not there is a market for a fashion tech company similar to Ragnars in Iceland. The author will establish a brief marketing plan for the company in order to launch their service in Iceland. Ragnars is a platform that connects fashion professionals, such as stylists, to the public. A service of this kind has not been available in the Icelandic market and is new to the global market. Before Ragnars enters the market, thorough marketing research needs to be done. This research is based on a quantitative method, where the author conducted a survey answering questions regarding individuals' thoughts of the service. The questionnaire of the survey is displayed in the appendix at the end of the essay. This survey will give Ragnars an insight of how willing Icelanders are to trying the service. In addition to the survey, applied research was done to obtain valuable information regarding a suitable marketing plan.