"A Rider is King for a While". Building Brand Equity: The Icelandic Horse
The Icelandic horse is one of Iceland's national treasures. The breed is enjoying growing international popularity because of its unique gaits, gentle temperament and indomitable spirit. Strategic branding of the Icelandic horse started with the emergence of the Horses of Iceland brand in 2015,...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://hdl.handle.net/1946/35568 |