How to Consolidate and Diversify Tourism Activity in North Iceland:Cases of Siglufjörður and Dalvík

• Main Author: Ástríður Viðarsdóttir 1985-
• Other Authors: Háskólinn í Reykjavík
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Markaðsfræði; Meistaraprófsritgerðir; Ferðaþjónusta; Markaðssetning; Marketing; Tourism; Siglufjörður; Dalvík; Iceland
• Online Access: http://hdl.handle.net/1946/31238

Tourism in rural areas in Iceland has not been researched to a great extent. Previous research on the subject has focused mainly on the tourists themselves, and how they experience the country and their overall satisfaction. This Master’s thesis aims to identify the key-factors in tourism marketing...