How can car dealerships use targeted advertising to reach customers more efficiently? : the case of the car dealership Askja
The objective of this research is to find out how car dealerships can improve their targeted marketing methods to better reach potential customers. This is the case of the car dealership Askja, which is the official car dealership of Mercedes-Benz and Kia Motors in Iceland. Two studies were conducte...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/1946/31223 |