Decision-making factors in holiday destination choice among Russian tourists

Studies on travel destination choice have been a significant theme within tourism studies for years, but little is known about how Russian tourists make decisions about their holiday destinations. This study consisted of two parts. The first part attempted to identify most important push and pull mo...

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Bibliographic Details
Main Author: Zaytseva, Elena Vladimirovna, 1975-
Other Authors: Háskóli Íslands
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/1946/29115
id ftskemman:oai:skemman.is:1946/29115
record_format openpolar
spelling ftskemman:oai:skemman.is:1946/29115 2023-05-15T16:47:31+02:00 Decision-making factors in holiday destination choice among Russian tourists Zaytseva, Elena Vladimirovna, 1975- Háskóli Íslands 2017-09 application/pdf http://hdl.handle.net/1946/29115 en eng http://hdl.handle.net/1946/29115 Ferðamálafræði Ferðamenn Rússar Thesis Master's 2017 ftskemman 2022-12-11T06:54:24Z Studies on travel destination choice have been a significant theme within tourism studies for years, but little is known about how Russian tourists make decisions about their holiday destinations. This study consisted of two parts. The first part attempted to identify most important push and pull motivational factors that Russian tourists report as affecting their holiday destination choice. The second part assessed leading constructs of behavioural intention when Russian tourists were choosing a holiday destination, with emphasizes on Iceland. The Theory of Planned Behavior (TPB) model was applied using its core constructs of behavioural intention. The study sample comprised 301 Russian tourists. In total, 20 push and pull motivational factors that could affect holiday destination choice were evaluated by ranking priorities and factor analyses; 44 variables were evaluated by factor analyses to identify the intention to visit Iceland on holiday. Results showed that the group of external pull motivators was stronger than the group of internal push motivations in Russian tourist holiday destination choice. Among the most significant external pull motivators were price and safety of destination. Subjective norms (reference groups’ opinion) have the greatest effect on respondents’ behavioural intentions to visit Iceland on vacation. Control beliefs and perceived behavioural control cannot be associated with real intentions to visit a destination in the study case. Giving specific attention to Russia, this study contributes to the expansion of the geographical and cultural range of tourism studies. The results would have practical use for tourism planning, and marketing and business opportunities. Þótt rannsóknir á því hvernig ferðamenn kjósa áfangastað hafi verið fyrirferðarmiklar í ferðamálafræðum um árabil er enn lítið vitað um það hvernig ákvarðanatöku rússneskra ferðamanna er háttað. Þessi rannsókn sem hér er greint frá var tvískipt. Í fyrri hlutanum var reynt að gera grein fyrir veigamestu ýti- og ... Thesis Iceland Skemman (Iceland)
institution Open Polar
collection Skemman (Iceland)
op_collection_id ftskemman
language English
topic Ferðamálafræði
Ferðamenn
Rússar
spellingShingle Ferðamálafræði
Ferðamenn
Rússar
Zaytseva, Elena Vladimirovna, 1975-
Decision-making factors in holiday destination choice among Russian tourists
topic_facet Ferðamálafræði
Ferðamenn
Rússar
description Studies on travel destination choice have been a significant theme within tourism studies for years, but little is known about how Russian tourists make decisions about their holiday destinations. This study consisted of two parts. The first part attempted to identify most important push and pull motivational factors that Russian tourists report as affecting their holiday destination choice. The second part assessed leading constructs of behavioural intention when Russian tourists were choosing a holiday destination, with emphasizes on Iceland. The Theory of Planned Behavior (TPB) model was applied using its core constructs of behavioural intention. The study sample comprised 301 Russian tourists. In total, 20 push and pull motivational factors that could affect holiday destination choice were evaluated by ranking priorities and factor analyses; 44 variables were evaluated by factor analyses to identify the intention to visit Iceland on holiday. Results showed that the group of external pull motivators was stronger than the group of internal push motivations in Russian tourist holiday destination choice. Among the most significant external pull motivators were price and safety of destination. Subjective norms (reference groups’ opinion) have the greatest effect on respondents’ behavioural intentions to visit Iceland on vacation. Control beliefs and perceived behavioural control cannot be associated with real intentions to visit a destination in the study case. Giving specific attention to Russia, this study contributes to the expansion of the geographical and cultural range of tourism studies. The results would have practical use for tourism planning, and marketing and business opportunities. Þótt rannsóknir á því hvernig ferðamenn kjósa áfangastað hafi verið fyrirferðarmiklar í ferðamálafræðum um árabil er enn lítið vitað um það hvernig ákvarðanatöku rússneskra ferðamanna er háttað. Þessi rannsókn sem hér er greint frá var tvískipt. Í fyrri hlutanum var reynt að gera grein fyrir veigamestu ýti- og ...
author2 Háskóli Íslands
format Thesis
author Zaytseva, Elena Vladimirovna, 1975-
author_facet Zaytseva, Elena Vladimirovna, 1975-
author_sort Zaytseva, Elena Vladimirovna, 1975-
title Decision-making factors in holiday destination choice among Russian tourists
title_short Decision-making factors in holiday destination choice among Russian tourists
title_full Decision-making factors in holiday destination choice among Russian tourists
title_fullStr Decision-making factors in holiday destination choice among Russian tourists
title_full_unstemmed Decision-making factors in holiday destination choice among Russian tourists
title_sort decision-making factors in holiday destination choice among russian tourists
publishDate 2017
url http://hdl.handle.net/1946/29115
genre Iceland
genre_facet Iceland
op_relation http://hdl.handle.net/1946/29115
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