Lövendahl, J. Y., & Reykjavík, H. í. (2017). Einstök’s customer-based brand equity in the Icelandic & Swedish market: A perception-based application of Keller’s CBBE pyramid.
Chicago Style (17th ed.) CitationLövendahl, Jannika Yasmine, and Háskólinn í Reykjavík. Einstök’s Customer-based Brand Equity in the Icelandic & Swedish Market: A Perception-based Application of Keller’s CBBE Pyramid. 2017.
MLA (9th ed.) CitationLövendahl, Jannika Yasmine, and Háskólinn í Reykjavík. Einstök’s Customer-based Brand Equity in the Icelandic & Swedish Market: A Perception-based Application of Keller’s CBBE Pyramid. 2017.
Warning: These citations may not always be 100% accurate.