Veganism & the Vegan Market in Iceland. Is there a prospective for a vegan restaurant in Iceland?

• Main Author: Einar Hrafn Stefánsson 1992-
• Other Authors: Háskóli Íslands
• Format: Bachelor Thesis
• Language: English
• Published: 2015
• Subjects: Viðskiptafræði; Jurtafæði; Veitingastaðir; Atvinnurekstur; Iceland
• Online Access: http://hdl.handle.net/1946/22935

It has been established by every scientific journal, magazine and book. Every media outlet and newspaper has covered the topic. Countless films, documentaries and television shows have broadcasted it. It has even been sung about in pop songs. It should be known to pretty much every living person that our current way of living is unsustainable and we are well on our way into extinction. Our level of consumption and use of resources is devastating to ourselves as a human race and to other life forms that we share this world with. The industrial age had dastardly effects on the ecosystem and it is our job, in today’s information age, to reverse the damage done for the sake of our species. Our carbon footprint levels are way too high and we are taking a whole lot more from the earth than we give back. The meat industry is a strong factor in this degradation of the earth. Meat production is unmaintainable for the future; it is polluting, wasteful and part of a distorted mindset that we, as humans, are dependent on consuming meat in order to live. It has been proven that we biologically do not need meat, as we are not carnivores. Evidence shows that we are herbivores and poison our bodies by consuming meat. Meat consumption is being linked to all sorts of diseases and health conditions such diabetes, obesity, heart disease and cancer. Despite meat eating being recognized as being unhealthy for the human body, the consumption of meat and other animal products is unethical, immoral and most importantly, unnecessary. Veganism is a lifestyle choice that promotes peace and respect for one’s self, for other living beings and for the environment. This is a lifestyle that will be increasingly common in the future not out of choice, but out of necessity. Plant-based diets have been a part of the human race since prehistoric man. Veganism is the most effective way that you, as an individual, can combat the destruction of the earth and save our species.