Experimental Analysis of Facebook Marketing Using Conjoint Analysis and Eye Scanning
The main objective of the study is to understand how different attributes, presented in the online Facebook environment, affects the consumer’s perception towards displayed item and the likelihood of purchase. To achieve the objectives, two studies were conducted. First study involved identifying th...
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Format: | Thesis |
Language: | English |
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2013
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Online Access: | http://hdl.handle.net/1946/16690 |