Consumer Ethnocentrism in Product Evaluation: The case of Iceland
There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image...
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| Other Authors: | |
| Format: | Master Thesis |
| Language: | Icelandic |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/1946/10645 |
| _version_ | 1821546687315836928 |
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| author | Snorri Valur Steindórsson 1981- |
| author2 | Háskólinn í Reykjavík |
| author_facet | Snorri Valur Steindórsson 1981- |
| author_sort | Snorri Valur Steindórsson 1981- |
| collection | Skemman (Iceland) |
| description | There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland. |
| format | Master Thesis |
| genre | Iceland |
| genre_facet | Iceland |
| id | ftskemman:oai:skemman.is:1946/10645 |
| institution | Open Polar |
| language | Icelandic |
| op_collection_id | ftskemman |
| op_relation | http://hdl.handle.net/1946/10645 |
| publishDate | 2011 |
| record_format | openpolar |
| spelling | ftskemman:oai:skemman.is:1946/10645 2025-01-16T22:29:48+00:00 Consumer Ethnocentrism in Product Evaluation: The case of Iceland Snorri Valur Steindórsson 1981- Háskólinn í Reykjavík 2011-12 application/pdf http://hdl.handle.net/1946/10645 is ice http://hdl.handle.net/1946/10645 Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business Thesis Master's 2011 ftskemman 2024-12-18T01:04:48Z There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland. Master Thesis Iceland Skemman (Iceland) |
| spellingShingle | Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business Snorri Valur Steindórsson 1981- Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title | Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title_full | Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title_fullStr | Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title_full_unstemmed | Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title_short | Consumer Ethnocentrism in Product Evaluation: The case of Iceland |
| title_sort | consumer ethnocentrism in product evaluation: the case of iceland |
| topic | Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business |
| topic_facet | Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business |
| url | http://hdl.handle.net/1946/10645 |