Consumer Ethnocentrism in Product Evaluation: The case of Iceland

There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image...

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Bibliographic Details
Main Author: Snorri Valur Steindórsson 1981-
Other Authors: Háskólinn í Reykjavík
Format: Thesis
Language:Icelandic
Published: 2011
Subjects:
Neytendahegðun
Ísland
Alþjóðaviðskipti
Meistaraprófsritgerðir
Consumer behavior
International business
Iceland
Online Access:http://hdl.handle.net/1946/10645
id ftskemman:oai:skemman.is:1946/10645
record_format openpolar
spelling ftskemman:oai:skemman.is:1946/10645 2023-05-15T16:43:46+02:00 Consumer Ethnocentrism in Product Evaluation: The case of Iceland Snorri Valur Steindórsson 1981- Háskólinn í Reykjavík 2011-12 application/pdf http://hdl.handle.net/1946/10645 is ice http://hdl.handle.net/1946/10645 Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business Thesis Master's 2011 ftskemman 2022-12-11T06:50:52Z There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland. Thesis Iceland Skemman (Iceland)
institution Open Polar
collection Skemman (Iceland)
op_collection_id ftskemman
language Icelandic
topic Neytendahegðun
Ísland
Alþjóðaviðskipti
Meistaraprófsritgerðir
Consumer behavior
International business
spellingShingle Neytendahegðun
Ísland
Alþjóðaviðskipti
Meistaraprófsritgerðir
Consumer behavior
International business
Snorri Valur Steindórsson 1981-
Consumer Ethnocentrism in Product Evaluation: The case of Iceland
topic_facet Neytendahegðun
Ísland
Alþjóðaviðskipti
Meistaraprófsritgerðir
Consumer behavior
International business
description There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland.
author2 Háskólinn í Reykjavík
format Thesis
author Snorri Valur Steindórsson 1981-
author_facet Snorri Valur Steindórsson 1981-
author_sort Snorri Valur Steindórsson 1981-
title Consumer Ethnocentrism in Product Evaluation: The case of Iceland
title_short Consumer Ethnocentrism in Product Evaluation: The case of Iceland
title_full Consumer Ethnocentrism in Product Evaluation: The case of Iceland
title_fullStr Consumer Ethnocentrism in Product Evaluation: The case of Iceland
title_full_unstemmed Consumer Ethnocentrism in Product Evaluation: The case of Iceland
title_sort consumer ethnocentrism in product evaluation: the case of iceland
publishDate 2011
url http://hdl.handle.net/1946/10645
genre Iceland
genre_facet Iceland
op_relation http://hdl.handle.net/1946/10645
_version_ 1766034115249831936

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