Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)

This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product...

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Bibliographic Details
Main Authors: Kouchtch, Sergei P., Rakitin, Moisey A., Afanasiev, Andrey A.
Format: Report
Language:unknown
Subjects:
Arkhangelsk
Online Access:http://dspace.gsom.spbu.ru/jspui/handle/123456789/122
id ftrepec:oai:RePEc:sps:rjmart:122
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spelling ftrepec:oai:RePEc:sps:rjmart:122 2023-05-15T15:23:35+02:00 Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study) Kouchtch, Sergei P. Rakitin, Moisey A. Afanasiev, Andrey A. http://dspace.gsom.spbu.ru/jspui/handle/123456789/122 unknown http://dspace.gsom.spbu.ru/jspui/handle/123456789/122 preprint ftrepec 2020-12-04T13:34:06Z This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product mix, and main product's profitability. Report Arkhangelsk RePEc (Research Papers in Economics)
institution Open Polar
collection RePEc (Research Papers in Economics)
op_collection_id ftrepec
language unknown
description This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product mix, and main product's profitability.
format Report
author Kouchtch, Sergei P.
Rakitin, Moisey A.
Afanasiev, Andrey A.
spellingShingle Kouchtch, Sergei P.
Rakitin, Moisey A.
Afanasiev, Andrey A.
Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
author_facet Kouchtch, Sergei P.
Rakitin, Moisey A.
Afanasiev, Andrey A.
author_sort Kouchtch, Sergei P.
title Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
title_short Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
title_full Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
title_fullStr Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
title_full_unstemmed Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
title_sort arkhangelsk pulp & paper co.: in search of product strategy (case study)
url http://dspace.gsom.spbu.ru/jspui/handle/123456789/122
genre Arkhangelsk
genre_facet Arkhangelsk
op_relation http://dspace.gsom.spbu.ru/jspui/handle/123456789/122
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