The Decision Process Models of Antarctic Travel Innovators
A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform t...
| Main Authors: | , |
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| Format: | Article in Journal/Newspaper |
| Language: | unknown |
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| Online Access: | https://journals.sagepub.com/doi/10.1177/031289627800300203 |
| Summary: | A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform to the learning hierarchy model prevalent in the literature. DECISION; INNOVATORS; MODELS; PROCESS |
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