Impact of Customer Relationship Management on Tourist Satisfaction, Loyalty, and Retention: Saint Martin's Island

• Main Authors: Syed Moudud-Ul-Huq, Runa Akter, Md. Shahed Mahmud, Noman Hasan
• Format: Article in Journal/Newspaper
• Language: unknown
• Subjects: Martin Island
• Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJCRMM.2021070102

The aim of this study is to evaluate by using the more recent and popular marketing strategy or concept that is customer relationship management's impact on tourist satisfaction, loyalty, and retention of a specific, attractive, and amazing tourism destination: Saint Martin island. By reviewing...