Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior
Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental desi...
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ftrepec:oai:RePEc:gam:jsusta:v:12:y:2020:i:23:p:10064-:d:455198 2024-04-14T08:07:53+00:00 Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior Jana Sophie Kesenheimer Tobias Greitemeyer https://www.mdpi.com/2071-1050/12/23/10064/pdf https://www.mdpi.com/2071-1050/12/23/10064/ unknown https://www.mdpi.com/2071-1050/12/23/10064/pdf https://www.mdpi.com/2071-1050/12/23/10064/ article ftrepec 2024-03-19T10:37:53Z Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental design, two hundred and eighteen individuals received either daily messages containing egoistic appeals for action to prevent climate change (e.g., preventing personal consequences of released diseases in melting arctic ice), ecological appeals (e.g., ecological consequences of melting glaciers), or no messages (control). PEB was assessed via self-reports and donations to an environmental organization. Neither of the appeals had an effect on the two dependent measures. Irrespective of experimental conditions, self-reported PEB was higher in the post- compared with the pre-test. Overall, the present results do not provide support for the effectiveness of a daily messaging technique. Instead, it appears that ‘being observed’ is the more effective ‘intervention’. Implications for how to foster PEB are discussed. pro-environmental behavior; intervention; persuasion Article in Journal/Newspaper Arctic Climate change RePEc (Research Papers in Economics) Arctic |
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RePEc (Research Papers in Economics) |
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description |
Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental design, two hundred and eighteen individuals received either daily messages containing egoistic appeals for action to prevent climate change (e.g., preventing personal consequences of released diseases in melting arctic ice), ecological appeals (e.g., ecological consequences of melting glaciers), or no messages (control). PEB was assessed via self-reports and donations to an environmental organization. Neither of the appeals had an effect on the two dependent measures. Irrespective of experimental conditions, self-reported PEB was higher in the post- compared with the pre-test. Overall, the present results do not provide support for the effectiveness of a daily messaging technique. Instead, it appears that ‘being observed’ is the more effective ‘intervention’. Implications for how to foster PEB are discussed. pro-environmental behavior; intervention; persuasion |
format |
Article in Journal/Newspaper |
author |
Jana Sophie Kesenheimer Tobias Greitemeyer |
spellingShingle |
Jana Sophie Kesenheimer Tobias Greitemeyer Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
author_facet |
Jana Sophie Kesenheimer Tobias Greitemeyer |
author_sort |
Jana Sophie Kesenheimer |
title |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_short |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_full |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_fullStr |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_full_unstemmed |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_sort |
ego or eco? neither ecological nor egoistic appeals of persuasive climate change messages impacted pro-environmental behavior |
url |
https://www.mdpi.com/2071-1050/12/23/10064/pdf https://www.mdpi.com/2071-1050/12/23/10064/ |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Climate change |
genre_facet |
Arctic Climate change |
op_relation |
https://www.mdpi.com/2071-1050/12/23/10064/pdf https://www.mdpi.com/2071-1050/12/23/10064/ |
_version_ |
1796305296366239744 |