INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ

This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in nort...

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Main Authors: CRISTINA VIJOLI, NICOLAE MARINESCU
Format: Article in Journal/Newspaper
Language:unknown
Subjects:
Northern Finland
Online Access:http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf
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spelling ftrepec:oai:RePEc:bbn:journl:2017_1_1_vijoli 2024-04-14T08:16:32+00:00 INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ CRISTINA VIJOLI NICOLAE MARINESCU http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf unknown http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf article ftrepec 2024-03-19T10:26:07Z This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts. tourist destination, marketing research, online promotion Article in Journal/Newspaper Northern Finland RePEc (Research Papers in Economics)
institution Open Polar
collection RePEc (Research Papers in Economics)
op_collection_id ftrepec
language unknown
description This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts. tourist destination, marketing research, online promotion
format Article in Journal/Newspaper
author CRISTINA VIJOLI
NICOLAE MARINESCU
spellingShingle CRISTINA VIJOLI
NICOLAE MARINESCU
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
author_facet CRISTINA VIJOLI
NICOLAE MARINESCU
author_sort CRISTINA VIJOLI
title INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
title_short INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
title_full INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
title_fullStr INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
title_full_unstemmed INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
title_sort investigating the image of a tourist destination: the case of saariselkä
url http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf
genre Northern Finland
genre_facet Northern Finland
op_relation http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf
_version_ 1796315242106454016

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