THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI

• Main Authors: Ruxandra Irina POPESCU, Razvan-Andrei CORBOS
• Format: Article in Journal/Newspaper
• Language: unknown
• Subjects: Arctic; Rovaniemi; The Gate; Lapland
• Online Access: http://www.mnmk.ro/documents/2010ed2/10_Popescu_Corbos%20FFF.pdf

In a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most northern...