Female political leadership styles as shown on Instagram during COVID-19
This paper explores the leadership styles of fourteen elected female politicians in executive government positions, ascommunicated through the official Instagram accounts that were in use during the COVID-19 pandemic. Seven of themare, or were, heads of government, six are or were mayors, and one is...
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2023
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ftrecyt:oai:recyt.fecyt.es:article/101162 2023-08-20T04:07:31+02:00 Female political leadership styles as shown on Instagram during COVID-19 Estilos de liderazgo político femenino en Instagram durante la COVID-19 García-Beaudoux, Virginia Berrocal, Salomé D’Adamo, Orlando Bruni, Leandro 2023-07-27 https://recyt.fecyt.es/index.php/comunicar/article/view/101162 spa eng spa eng Grupo Comunicar https://recyt.fecyt.es/index.php/comunicar/article/view/101162/73561 https://recyt.fecyt.es/index.php/comunicar/article/view/101162/73562 https://recyt.fecyt.es/index.php/comunicar/article/view/101162 Comunicar; Vol. 31 Núm. 75 (2023): Juventud, identidad de género y poder en las plataformas digitales; 129-138 Comunicar Journal; Vol. 31 No. 75 (2023): Youth, gender identity and power in digital platforms; 129-138 1988-3293 1134-3478 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2023 ftrecyt 2023-08-01T23:40:24Z This paper explores the leadership styles of fourteen elected female politicians in executive government positions, ascommunicated through the official Instagram accounts that were in use during the COVID-19 pandemic. Seven of themare, or were, heads of government, six are or were mayors, and one is the president of an autonomous region in Spain.These women are Angela Merkel (Germany), Jacinda Ardern (New Zealand), Sanna Marin (Finland), Mette Frederiksen(Denmark), Erna Solberg (Norway), Katrin Jakobsdottir (Iceland), Tsai Ing-Wen (Taiwan), Anne Hidalgo (Paris), VirginiaRaggi (Rome), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Mexico City), London Breed (SanFrancisco) and Isabel Díaz Ayuso (Madrid Region). A comparative content analysis of 2,330 units was conducted over a6-month period. The study analyses the hard or soft leadership style conveyed by the women politicians selected in relationto four variables: political ideology, generational affiliation, level of government and techniques used in communication.The results show that the values of the variables affect leadership styles; therefore, the assumption that all female politicianshave a single leadership style is erroneous and related to gender stereotyping. Este trabajo realiza una exploración de los estilos de liderazgo comunicados en las cuentas oficiales de Instagram por catorce mujeres políticas electas en cargos gubernamentales ejecutivos, con actuación durante la pandemia de la COVID-19. Siete son o han sido jefas de gobierno, seis alcaldesas, y una presidenta de una comunidad autónoma en España. Ellas son Angela Merkel (Alemania), Jacinda Ardern (Nueva Zelanda), Sanna Marin (Finlandia), Mette Frederiksen (Dinamarca), Erna Solberg (Noruega), Katrin Jakobsdottir (Islandia), Tsai Ing-Wen (Taiwan), Anne Hidalgo (París), Virginia Raggi (Roma), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Ciudad de México), London Breed (San Francisco) e Isabel Díaz Ayuso (Comunidad de Madrid). La técnica de investigación ... Article in Journal/Newspaper Iceland Islandia RECyT (Repositorio Español de Ciencia y Tecnología) Erna ENVELOPE(139.843,139.843,-66.676,-66.676) New Zealand Noruega ENVELOPE(-12.333,-12.333,-71.333,-71.333) Norway París ENVELOPE(-70.500,-70.500,-68.833,-68.833) Sanna ENVELOPE(12.047,12.047,66.506,66.506) Solberg ENVELOPE(-65.216,-65.216,-68.300,-68.300) |
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Open Polar |
collection |
RECyT (Repositorio Español de Ciencia y Tecnología) |
op_collection_id |
ftrecyt |
language |
Spanish English |
description |
This paper explores the leadership styles of fourteen elected female politicians in executive government positions, ascommunicated through the official Instagram accounts that were in use during the COVID-19 pandemic. Seven of themare, or were, heads of government, six are or were mayors, and one is the president of an autonomous region in Spain.These women are Angela Merkel (Germany), Jacinda Ardern (New Zealand), Sanna Marin (Finland), Mette Frederiksen(Denmark), Erna Solberg (Norway), Katrin Jakobsdottir (Iceland), Tsai Ing-Wen (Taiwan), Anne Hidalgo (Paris), VirginiaRaggi (Rome), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Mexico City), London Breed (SanFrancisco) and Isabel Díaz Ayuso (Madrid Region). A comparative content analysis of 2,330 units was conducted over a6-month period. The study analyses the hard or soft leadership style conveyed by the women politicians selected in relationto four variables: political ideology, generational affiliation, level of government and techniques used in communication.The results show that the values of the variables affect leadership styles; therefore, the assumption that all female politicianshave a single leadership style is erroneous and related to gender stereotyping. Este trabajo realiza una exploración de los estilos de liderazgo comunicados en las cuentas oficiales de Instagram por catorce mujeres políticas electas en cargos gubernamentales ejecutivos, con actuación durante la pandemia de la COVID-19. Siete son o han sido jefas de gobierno, seis alcaldesas, y una presidenta de una comunidad autónoma en España. Ellas son Angela Merkel (Alemania), Jacinda Ardern (Nueva Zelanda), Sanna Marin (Finlandia), Mette Frederiksen (Dinamarca), Erna Solberg (Noruega), Katrin Jakobsdottir (Islandia), Tsai Ing-Wen (Taiwan), Anne Hidalgo (París), Virginia Raggi (Roma), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Ciudad de México), London Breed (San Francisco) e Isabel Díaz Ayuso (Comunidad de Madrid). La técnica de investigación ... |
format |
Article in Journal/Newspaper |
author |
García-Beaudoux, Virginia Berrocal, Salomé D’Adamo, Orlando Bruni, Leandro |
spellingShingle |
García-Beaudoux, Virginia Berrocal, Salomé D’Adamo, Orlando Bruni, Leandro Female political leadership styles as shown on Instagram during COVID-19 |
author_facet |
García-Beaudoux, Virginia Berrocal, Salomé D’Adamo, Orlando Bruni, Leandro |
author_sort |
García-Beaudoux, Virginia |
title |
Female political leadership styles as shown on Instagram during COVID-19 |
title_short |
Female political leadership styles as shown on Instagram during COVID-19 |
title_full |
Female political leadership styles as shown on Instagram during COVID-19 |
title_fullStr |
Female political leadership styles as shown on Instagram during COVID-19 |
title_full_unstemmed |
Female political leadership styles as shown on Instagram during COVID-19 |
title_sort |
female political leadership styles as shown on instagram during covid-19 |
publisher |
Grupo Comunicar |
publishDate |
2023 |
url |
https://recyt.fecyt.es/index.php/comunicar/article/view/101162 |
long_lat |
ENVELOPE(139.843,139.843,-66.676,-66.676) ENVELOPE(-12.333,-12.333,-71.333,-71.333) ENVELOPE(-70.500,-70.500,-68.833,-68.833) ENVELOPE(12.047,12.047,66.506,66.506) ENVELOPE(-65.216,-65.216,-68.300,-68.300) |
geographic |
Erna New Zealand Noruega Norway París Sanna Solberg |
geographic_facet |
Erna New Zealand Noruega Norway París Sanna Solberg |
genre |
Iceland Islandia |
genre_facet |
Iceland Islandia |
op_source |
Comunicar; Vol. 31 Núm. 75 (2023): Juventud, identidad de género y poder en las plataformas digitales; 129-138 Comunicar Journal; Vol. 31 No. 75 (2023): Youth, gender identity and power in digital platforms; 129-138 1988-3293 1134-3478 |
op_relation |
https://recyt.fecyt.es/index.php/comunicar/article/view/101162/73561 https://recyt.fecyt.es/index.php/comunicar/article/view/101162/73562 https://recyt.fecyt.es/index.php/comunicar/article/view/101162 |
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