Ice Flavor–Related Discussions on Twitter: Content Analysis
BACKGROUND: The US Food and Drug Administration (FDA) recently restricted characterizing flavors in tobacco products. As a result, ice hybrid–flavored e-cigarettes, which combine a cooling flavor with fruit or other flavors (eg, banana ice), emerged on the market. Like menthol, ice-flavored e-cigare...
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ftpubmed:oai:pubmedcentral.nih.gov:9752452 2023-05-15T15:16:45+02:00 Ice Flavor–Related Discussions on Twitter: Content Analysis Galimov, Artur Vassey, Julia Galstyan, Ellen Unger, Jennifer B Kirkpatrick, Matthew G Allem, Jon-Patrick 2022-11-30 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9752452/ http://www.ncbi.nlm.nih.gov/pubmed/36449326 https://doi.org/10.2196/41785 en eng JMIR Publications http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9752452/ http://www.ncbi.nlm.nih.gov/pubmed/36449326 http://dx.doi.org/10.2196/41785 ©Artur Galimov, Julia Vassey, Ellen Galstyan, Jennifer B Unger, Matthew G Kirkpatrick, Jon-Patrick Allem. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 30.11.2022. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included. CC-BY J Med Internet Res Original Paper Text 2022 ftpubmed https://doi.org/10.2196/41785 2022-12-18T02:19:31Z BACKGROUND: The US Food and Drug Administration (FDA) recently restricted characterizing flavors in tobacco products. As a result, ice hybrid–flavored e-cigarettes, which combine a cooling flavor with fruit or other flavors (eg, banana ice), emerged on the market. Like menthol, ice-flavored e-cigarettes produce a cooling sensory experience. It is unclear if ice hybrid–flavored e-cigarettes should be considered characterizing flavors or menthol, limiting regulatory action. Monitoring the public’s conversations about ice-flavored e-cigarettes on Twitter may help inform the tobacco control community about these products and contribute to the US FDA policy targets in the future. OBJECTIVE: This study documented the themes pertaining to vaping and ice flavor–related conversations on Twitter. Our goal was to identify key conversation trends and ascertain users’ recent experiences with ice-flavored e-cigarette products. METHODS: Posts containing vaping-related (eg, “vape,” “ecig,” “e-juice,” or “e-cigarette”) and ice-related (ie, “Ice,” “Cool,” “Frost,” and “Arctic”) terms were collected from Twitter’s streaming application programming interface from January 1 to July 21, 2021. After removing retweets, a random sample of posts (N=2001) was selected, with 590 posts included in the content analysis. Themes were developed through an inductive approach. Theme co-occurrence was also examined. RESULTS: Many of the 590 posts were marked as (or consisted of) marketing material (n=306, 51.9%), contained positive personal testimonials (n=180, 30.5%), and mentioned disposable pods (n=117, 19.8%). Other themes had relatively low prevalence in the sample: neutral personal testimonials (n=45, 7.6%), cannabidiol products (n=41, 7%), negative personal testimonials (n=41, 7%), “official” flavor description (n=37, 6.3%), ice-flavored JUUL (n=19, 3.2%), information seeking (n=14, 2.4%), and comparison to combustible tobacco (n=10, 1.7%). The most common co-occurring themes in a single tweet were related to marketing and disposable pods ... Text Arctic PubMed Central (PMC) Arctic Journal of Medical Internet Research 24 11 e41785 |
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Original Paper Galimov, Artur Vassey, Julia Galstyan, Ellen Unger, Jennifer B Kirkpatrick, Matthew G Allem, Jon-Patrick Ice Flavor–Related Discussions on Twitter: Content Analysis |
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Original Paper |
description |
BACKGROUND: The US Food and Drug Administration (FDA) recently restricted characterizing flavors in tobacco products. As a result, ice hybrid–flavored e-cigarettes, which combine a cooling flavor with fruit or other flavors (eg, banana ice), emerged on the market. Like menthol, ice-flavored e-cigarettes produce a cooling sensory experience. It is unclear if ice hybrid–flavored e-cigarettes should be considered characterizing flavors or menthol, limiting regulatory action. Monitoring the public’s conversations about ice-flavored e-cigarettes on Twitter may help inform the tobacco control community about these products and contribute to the US FDA policy targets in the future. OBJECTIVE: This study documented the themes pertaining to vaping and ice flavor–related conversations on Twitter. Our goal was to identify key conversation trends and ascertain users’ recent experiences with ice-flavored e-cigarette products. METHODS: Posts containing vaping-related (eg, “vape,” “ecig,” “e-juice,” or “e-cigarette”) and ice-related (ie, “Ice,” “Cool,” “Frost,” and “Arctic”) terms were collected from Twitter’s streaming application programming interface from January 1 to July 21, 2021. After removing retweets, a random sample of posts (N=2001) was selected, with 590 posts included in the content analysis. Themes were developed through an inductive approach. Theme co-occurrence was also examined. RESULTS: Many of the 590 posts were marked as (or consisted of) marketing material (n=306, 51.9%), contained positive personal testimonials (n=180, 30.5%), and mentioned disposable pods (n=117, 19.8%). Other themes had relatively low prevalence in the sample: neutral personal testimonials (n=45, 7.6%), cannabidiol products (n=41, 7%), negative personal testimonials (n=41, 7%), “official” flavor description (n=37, 6.3%), ice-flavored JUUL (n=19, 3.2%), information seeking (n=14, 2.4%), and comparison to combustible tobacco (n=10, 1.7%). The most common co-occurring themes in a single tweet were related to marketing and disposable pods ... |
format |
Text |
author |
Galimov, Artur Vassey, Julia Galstyan, Ellen Unger, Jennifer B Kirkpatrick, Matthew G Allem, Jon-Patrick |
author_facet |
Galimov, Artur Vassey, Julia Galstyan, Ellen Unger, Jennifer B Kirkpatrick, Matthew G Allem, Jon-Patrick |
author_sort |
Galimov, Artur |
title |
Ice Flavor–Related Discussions on Twitter: Content Analysis |
title_short |
Ice Flavor–Related Discussions on Twitter: Content Analysis |
title_full |
Ice Flavor–Related Discussions on Twitter: Content Analysis |
title_fullStr |
Ice Flavor–Related Discussions on Twitter: Content Analysis |
title_full_unstemmed |
Ice Flavor–Related Discussions on Twitter: Content Analysis |
title_sort |
ice flavor–related discussions on twitter: content analysis |
publisher |
JMIR Publications |
publishDate |
2022 |
url |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9752452/ http://www.ncbi.nlm.nih.gov/pubmed/36449326 https://doi.org/10.2196/41785 |
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Arctic |
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Arctic |
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Arctic |
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Arctic |
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J Med Internet Res |
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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9752452/ http://www.ncbi.nlm.nih.gov/pubmed/36449326 http://dx.doi.org/10.2196/41785 |
op_rights |
©Artur Galimov, Julia Vassey, Ellen Galstyan, Jennifer B Unger, Matthew G Kirkpatrick, Jon-Patrick Allem. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 30.11.2022. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included. |
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CC-BY |
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https://doi.org/10.2196/41785 |
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Journal of Medical Internet Research |
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24 |
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11 |
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e41785 |
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