A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area
INTRODUCTION: Menthol is a characterizing flavor in combustible cigarettes and electronic nicotine delivery systems (ENDS). E-liquids are recognized as an important reason for ENDS use. Yet, compared to menthol cigarettes, menthol flavored e-liquids and other cooling flavors, including mint and ‘ice...
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European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP)
2022
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Online Access: | http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9310102/ http://www.ncbi.nlm.nih.gov/pubmed/35949949 https://doi.org/10.18332/tpc/150771 |
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ftpubmed:oai:pubmedcentral.nih.gov:9310102 2023-05-15T15:17:55+02:00 A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area Brown, Nichelle Shin, Heesung Whooley, Simone Tefilin, Nathan Les, Olena Smiley, Sabrina L. 2022-07-25 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9310102/ http://www.ncbi.nlm.nih.gov/pubmed/35949949 https://doi.org/10.18332/tpc/150771 en eng European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP) http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9310102/ http://www.ncbi.nlm.nih.gov/pubmed/35949949 http://dx.doi.org/10.18332/tpc/150771 © 2022 Brown N. et al. https://creativecommons.org/licenses/by-nc/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution NonCommercial 4.0 International License. CC-BY-NC Tob Prev Cessat Short Report Text 2022 ftpubmed https://doi.org/10.18332/tpc/150771 2022-08-14T00:30:59Z INTRODUCTION: Menthol is a characterizing flavor in combustible cigarettes and electronic nicotine delivery systems (ENDS). E-liquids are recognized as an important reason for ENDS use. Yet, compared to menthol cigarettes, menthol flavored e-liquids and other cooling flavors, including mint and ‘ice’ for ENDS, are an understudied area of investigation. The present study examined cooling flavored e-liquid website marketing among brick-and-mortar vape shops in Greater Los Angeles Area. METHODS: A total of 104 brick-and-mortar vape shops were identified, and 38 had active websites. Over a 30-day period (28 September – 28 October 2020), we collected marketing for all flavored refillable e-liquids (photos/images) from each website. Data were collected for 1330 products. Only refillable e-liquid bottles were selected for this study, excluding prefilled pod vapes and disposable vapes. Each e-liquid per website was coded (e.g. menthol or not) and grouped into categories (e.g. type of menthol). The three flavor descriptor categories that the e-liquids were grouped into were menthol, mint, or ice. An ‘other’ category was also created for identified e-liquids with flavor descriptors that did not mention menthol, mint, or ice. RESULTS: A total of 1330 e-liquid flavors were identified from 38 active websites. Among them, 219 were coded as menthol/mint/ice flavor e-liquids. Frequencies included ice/iced/icy (n=123; 56%), menthol (n=32; 15%), mint (n=23; 11%), and other (n=41; 19%). Of the 123 ice-flavor e-liquids, 70.3% (n=83) were in combination with fruit (e.g. ‘Apple Ice’, ‘Grape Iced’, ‘Icy Mango’). Of the 32 menthol-flavored e-liquids, 63.3% (n=19) were in combination with fruit (e.g. ‘Dragon Fruit Menthol’, ‘Blue Raspberry Menthol’, ‘Fresh Peach Menthol’). Flavors in the other category were ice-related flavor descriptors (e.g. ‘Arctic Air’, ‘Brain Freeze’, ‘Frozen Hulk Tears’). CONCLUSIONS: Brick-and-mortar vape shops in the Greater Los Angeles Area market a variety of cooling flavor e-liquids on their websites. Such ... Text Arctic PubMed Central (PMC) Arctic Tobacco Prevention & Cessation 8 July 1 5 |
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Short Report Brown, Nichelle Shin, Heesung Whooley, Simone Tefilin, Nathan Les, Olena Smiley, Sabrina L. A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
topic_facet |
Short Report |
description |
INTRODUCTION: Menthol is a characterizing flavor in combustible cigarettes and electronic nicotine delivery systems (ENDS). E-liquids are recognized as an important reason for ENDS use. Yet, compared to menthol cigarettes, menthol flavored e-liquids and other cooling flavors, including mint and ‘ice’ for ENDS, are an understudied area of investigation. The present study examined cooling flavored e-liquid website marketing among brick-and-mortar vape shops in Greater Los Angeles Area. METHODS: A total of 104 brick-and-mortar vape shops were identified, and 38 had active websites. Over a 30-day period (28 September – 28 October 2020), we collected marketing for all flavored refillable e-liquids (photos/images) from each website. Data were collected for 1330 products. Only refillable e-liquid bottles were selected for this study, excluding prefilled pod vapes and disposable vapes. Each e-liquid per website was coded (e.g. menthol or not) and grouped into categories (e.g. type of menthol). The three flavor descriptor categories that the e-liquids were grouped into were menthol, mint, or ice. An ‘other’ category was also created for identified e-liquids with flavor descriptors that did not mention menthol, mint, or ice. RESULTS: A total of 1330 e-liquid flavors were identified from 38 active websites. Among them, 219 were coded as menthol/mint/ice flavor e-liquids. Frequencies included ice/iced/icy (n=123; 56%), menthol (n=32; 15%), mint (n=23; 11%), and other (n=41; 19%). Of the 123 ice-flavor e-liquids, 70.3% (n=83) were in combination with fruit (e.g. ‘Apple Ice’, ‘Grape Iced’, ‘Icy Mango’). Of the 32 menthol-flavored e-liquids, 63.3% (n=19) were in combination with fruit (e.g. ‘Dragon Fruit Menthol’, ‘Blue Raspberry Menthol’, ‘Fresh Peach Menthol’). Flavors in the other category were ice-related flavor descriptors (e.g. ‘Arctic Air’, ‘Brain Freeze’, ‘Frozen Hulk Tears’). CONCLUSIONS: Brick-and-mortar vape shops in the Greater Los Angeles Area market a variety of cooling flavor e-liquids on their websites. Such ... |
format |
Text |
author |
Brown, Nichelle Shin, Heesung Whooley, Simone Tefilin, Nathan Les, Olena Smiley, Sabrina L. |
author_facet |
Brown, Nichelle Shin, Heesung Whooley, Simone Tefilin, Nathan Les, Olena Smiley, Sabrina L. |
author_sort |
Brown, Nichelle |
title |
A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
title_short |
A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
title_full |
A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
title_fullStr |
A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
title_full_unstemmed |
A content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the Greater Los Angeles area |
title_sort |
content analysis of website marketing for cooling flavored e-liquids in a sample of brick-and-mortar vape shops in the greater los angeles area |
publisher |
European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP) |
publishDate |
2022 |
url |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9310102/ http://www.ncbi.nlm.nih.gov/pubmed/35949949 https://doi.org/10.18332/tpc/150771 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Tob Prev Cessat |
op_relation |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9310102/ http://www.ncbi.nlm.nih.gov/pubmed/35949949 http://dx.doi.org/10.18332/tpc/150771 |
op_rights |
© 2022 Brown N. et al. https://creativecommons.org/licenses/by-nc/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution NonCommercial 4.0 International License. |
op_rightsnorm |
CC-BY-NC |
op_doi |
https://doi.org/10.18332/tpc/150771 |
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Tobacco Prevention & Cessation |
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8 |
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July |
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1 |
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5 |
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