Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19
BACKGROUND: Through their support of local agriculture, relationships, and healthy diets, farmers markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their c...
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ftpubmed:oai:pubmedcentral.nih.gov:7845286 2023-05-15T17:46:47+02:00 Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 Radcliffe, Josalyn Skinner, Kelly Spring, Andrew Picard, Lise Benoit, France Dodd, Warren 2021-01-29 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7845286/ http://www.ncbi.nlm.nih.gov/pubmed/33514376 https://doi.org/10.1186/s12937-021-00664-x en eng BioMed Central http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7845286/ http://www.ncbi.nlm.nih.gov/pubmed/33514376 http://dx.doi.org/10.1186/s12937-021-00664-x © The Author(s) 2021 Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated in a credit line to the data. CC0 PDM CC-BY Nutr J Research Text 2021 ftpubmed https://doi.org/10.1186/s12937-021-00664-x 2021-02-07T01:44:02Z BACKGROUND: Through their support of local agriculture, relationships, and healthy diets, farmers markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their current model. We explore the potential of online marketplaces to contribute to a resilient, sustainable food system through a case study of the YKFM. METHODS: In 2019, a collaborative mixed-method evaluation was initiated by the YKFM and university partners in the Northwest Territories (NWT), Canada. The evaluation included an in-person Rapid Market Assessment dot survey and questionnaire of market patrons from two YKFM dates prior to the pandemic. Due to COVID-19, a vendor survey and interviews were deferred. Data collected from the two patron surveys, alongside researcher observations, available literature, public announcements, and informal email and phone discussions, inform the discussion. RESULTS: For the patron surveys, 59 dot survey and 31 questionnaire participants were recruited. The top motivators for attendance were eating dinner, atmosphere, and supporting local businesses, and most patrons attended as couples and spent over half of their time talking to others. The YKFM did not move online; instead, they proposed and implemented a “Shop, don’t stop” market. Informal conversations suggested the small scale of the market and technology challenges were perceived barriers to moving online. The physically-distanced market was well-attended and featured in local media. CONCLUSIONS: NWT food strategies rely on farmers markets to nurture a local food system. Data suggest a potential incongruence between an online model and important market characteristics such as the event-like atmosphere. Available literature suggests online markets can support local food by facilitating purchasing and knowledge-sharing, yet they do not replicate the open-air or social experience. The decision not to move online for the YKFM ... Text Northwest Territories Yellowknife PubMed Central (PMC) Canada Northwest Territories Yellowknife Nutrition Journal 20 1 |
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Research Radcliffe, Josalyn Skinner, Kelly Spring, Andrew Picard, Lise Benoit, France Dodd, Warren Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
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Research |
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BACKGROUND: Through their support of local agriculture, relationships, and healthy diets, farmers markets can contribute to a sustainable food system. Markets like the Yellowknife Farmers Market (YKFM) are social spaces that support local food, yet the COVID-19 pandemic has forced changes to their current model. We explore the potential of online marketplaces to contribute to a resilient, sustainable food system through a case study of the YKFM. METHODS: In 2019, a collaborative mixed-method evaluation was initiated by the YKFM and university partners in the Northwest Territories (NWT), Canada. The evaluation included an in-person Rapid Market Assessment dot survey and questionnaire of market patrons from two YKFM dates prior to the pandemic. Due to COVID-19, a vendor survey and interviews were deferred. Data collected from the two patron surveys, alongside researcher observations, available literature, public announcements, and informal email and phone discussions, inform the discussion. RESULTS: For the patron surveys, 59 dot survey and 31 questionnaire participants were recruited. The top motivators for attendance were eating dinner, atmosphere, and supporting local businesses, and most patrons attended as couples and spent over half of their time talking to others. The YKFM did not move online; instead, they proposed and implemented a “Shop, don’t stop” market. Informal conversations suggested the small scale of the market and technology challenges were perceived barriers to moving online. The physically-distanced market was well-attended and featured in local media. CONCLUSIONS: NWT food strategies rely on farmers markets to nurture a local food system. Data suggest a potential incongruence between an online model and important market characteristics such as the event-like atmosphere. Available literature suggests online markets can support local food by facilitating purchasing and knowledge-sharing, yet they do not replicate the open-air or social experience. The decision not to move online for the YKFM ... |
format |
Text |
author |
Radcliffe, Josalyn Skinner, Kelly Spring, Andrew Picard, Lise Benoit, France Dodd, Warren |
author_facet |
Radcliffe, Josalyn Skinner, Kelly Spring, Andrew Picard, Lise Benoit, France Dodd, Warren |
author_sort |
Radcliffe, Josalyn |
title |
Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
title_short |
Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
title_full |
Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
title_fullStr |
Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
title_full_unstemmed |
Virtual barriers: unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19 |
title_sort |
virtual barriers: unpacking the sustainability implications of online food spaces and the yellowknife farmers market’s response to covid-19 |
publisher |
BioMed Central |
publishDate |
2021 |
url |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7845286/ http://www.ncbi.nlm.nih.gov/pubmed/33514376 https://doi.org/10.1186/s12937-021-00664-x |
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Canada Northwest Territories Yellowknife |
geographic_facet |
Canada Northwest Territories Yellowknife |
genre |
Northwest Territories Yellowknife |
genre_facet |
Northwest Territories Yellowknife |
op_source |
Nutr J |
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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7845286/ http://www.ncbi.nlm.nih.gov/pubmed/33514376 http://dx.doi.org/10.1186/s12937-021-00664-x |
op_rights |
© The Author(s) 2021 Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated in a credit line to the data. |
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CC0 PDM CC-BY |
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https://doi.org/10.1186/s12937-021-00664-x |
container_title |
Nutrition Journal |
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20 |
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1 |
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