Using Facebook Advertising to Recruit Representative Samples: Feasibility Assessment of a Cross-Sectional Survey

• Published in: Journal of Medical Internet Research
• Main Authors: Shaver, Lance Garrett, Khawer, Ahmed, Yi, Yanqing, Aubrey-Bassler, Kris, Etchegary, Holly, Roebothan, Barbara, Asghari, Shabnam, Wang, Peizhong Peter
• Format: Text
• Language: English
• Published: JMIR Publications 2019
• Subjects: Original Paper; Canada; Cramer; Newfoundland
• Online Access: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6718121/; http://www.ncbi.nlm.nih.gov/pubmed/31429409; https://doi.org/10.2196/14021

BACKGROUND: Facebook has shown promise as an economical means of recruiting participants for health research. However, few studies have evaluated this recruitment method in Canada, fewer still targeting older adults, and, to our knowledge, none specifically in Newfoundland and Labrador (NL). OBJECTI...