Development of radio dramas for health communication pilot intervention in Canadian Inuit communities
A mixed-methods approach was used to develop a culturally appropriate health intervention over radio within the Inuit community of Pangnirtung, Nunavut (NU), Canada. The radio dramas were developed, recorded and tested pre-intervention through the use of Participatory Process and informed by the ext...
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ftpubmed:oai:pubmedcentral.nih.gov:4745614 2023-05-15T16:54:53+02:00 Development of radio dramas for health communication pilot intervention in Canadian Inuit communities Racicot-Matta, Cassandra Wilcke, Markus Egeland, Grace M. 2016-03 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4745614/ http://www.ncbi.nlm.nih.gov/pubmed/24957329 https://doi.org/10.1093/heapro/dau024 en eng Oxford University Press http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4745614/ http://www.ncbi.nlm.nih.gov/pubmed/24957329 http://dx.doi.org/10.1093/heapro/dau024 © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com Perspectives Text 2016 ftpubmed https://doi.org/10.1093/heapro/dau024 2017-03-05T01:01:53Z A mixed-methods approach was used to develop a culturally appropriate health intervention over radio within the Inuit community of Pangnirtung, Nunavut (NU), Canada. The radio dramas were developed, recorded and tested pre-intervention through the use of Participatory Process and informed by the extended elaboration likelihood model (EELM) for education–communication. The radio messages were tested in two focus groups (n = 4 and n = 5) to determine fidelity of the radio dramas to the EELM theory. Focus group feedback identified that revisions needed to be made to two characteristics required of educational programmes by the EELM theorem: first, the quality of the production was improved by adding Inuit youth recorded music and second, the homophily (relatability of characters) of radio dramas was improved by re-recording the dramas with voices of local youth who had been trained in media communication studies. These adjustments would not have been implemented had pre-intervention testing of the radio dramas not taken place and could have reduced effectiveness of the overall intervention. Therefore, it is highly recommended that media tools for health communication/education be tested with the intended target audience before commencement of programmes. Participatory Process was identified to be a powerful tool in the development and sustainability of culturally appropriate community health programming. Text inuit Nunavut Pangnirtung PubMed Central (PMC) Canada Nunavut Pangnirtung ENVELOPE(-65.707,-65.707,66.145,66.145) Health Promotion International dau024 |
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Perspectives Racicot-Matta, Cassandra Wilcke, Markus Egeland, Grace M. Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
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Perspectives |
description |
A mixed-methods approach was used to develop a culturally appropriate health intervention over radio within the Inuit community of Pangnirtung, Nunavut (NU), Canada. The radio dramas were developed, recorded and tested pre-intervention through the use of Participatory Process and informed by the extended elaboration likelihood model (EELM) for education–communication. The radio messages were tested in two focus groups (n = 4 and n = 5) to determine fidelity of the radio dramas to the EELM theory. Focus group feedback identified that revisions needed to be made to two characteristics required of educational programmes by the EELM theorem: first, the quality of the production was improved by adding Inuit youth recorded music and second, the homophily (relatability of characters) of radio dramas was improved by re-recording the dramas with voices of local youth who had been trained in media communication studies. These adjustments would not have been implemented had pre-intervention testing of the radio dramas not taken place and could have reduced effectiveness of the overall intervention. Therefore, it is highly recommended that media tools for health communication/education be tested with the intended target audience before commencement of programmes. Participatory Process was identified to be a powerful tool in the development and sustainability of culturally appropriate community health programming. |
format |
Text |
author |
Racicot-Matta, Cassandra Wilcke, Markus Egeland, Grace M. |
author_facet |
Racicot-Matta, Cassandra Wilcke, Markus Egeland, Grace M. |
author_sort |
Racicot-Matta, Cassandra |
title |
Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
title_short |
Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
title_full |
Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
title_fullStr |
Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
title_full_unstemmed |
Development of radio dramas for health communication pilot intervention in Canadian Inuit communities |
title_sort |
development of radio dramas for health communication pilot intervention in canadian inuit communities |
publisher |
Oxford University Press |
publishDate |
2016 |
url |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4745614/ http://www.ncbi.nlm.nih.gov/pubmed/24957329 https://doi.org/10.1093/heapro/dau024 |
long_lat |
ENVELOPE(-65.707,-65.707,66.145,66.145) |
geographic |
Canada Nunavut Pangnirtung |
geographic_facet |
Canada Nunavut Pangnirtung |
genre |
inuit Nunavut Pangnirtung |
genre_facet |
inuit Nunavut Pangnirtung |
op_relation |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4745614/ http://www.ncbi.nlm.nih.gov/pubmed/24957329 http://dx.doi.org/10.1093/heapro/dau024 |
op_rights |
© The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com |
op_doi |
https://doi.org/10.1093/heapro/dau024 |
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Health Promotion International |
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dau024 |
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1766045798278103040 |