Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico
BACKGROUND: Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. METHODS: We conducted an experimental survey. Participant...
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ftpubmed:oai:pubmedcentral.nih.gov:10086463 2023-06-06T11:51:16+02:00 Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid 2023-04 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10086463/ http://www.ncbi.nlm.nih.gov/pubmed/35017261 https://doi.org/10.1136/tobaccocontrol-2021-056905 en eng BMJ Publishing Group http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10086463/ http://www.ncbi.nlm.nih.gov/pubmed/35017261 http://dx.doi.org/10.1136/tobaccocontrol-2021-056905 © Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. https://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) . Tob Control Original Research Text 2023 ftpubmed https://doi.org/10.1136/tobaccocontrol-2021-056905 2023-04-16T00:54:03Z BACKGROUND: Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. METHODS: We conducted an experimental survey. Participants aged 13–34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression. RESULTS: 1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, ‘Tropical Burst’ named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, ‘Arctic Air’ named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001). CONCLUSIONS: Colours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest. Text Arctic PubMed Central (PMC) Arctic Tobacco Control 32 e1 e16 e22 |
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Original Research Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
topic_facet |
Original Research |
description |
BACKGROUND: Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. METHODS: We conducted an experimental survey. Participants aged 13–34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression. RESULTS: 1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, ‘Tropical Burst’ named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, ‘Arctic Air’ named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001). CONCLUSIONS: Colours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest. |
format |
Text |
author |
Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid |
author_facet |
Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid |
author_sort |
Brown, Jennifer L |
title |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_short |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_full |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_fullStr |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_full_unstemmed |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_sort |
colours, capsules and concept flavour names on cigarette packs appeal to youth in mexico |
publisher |
BMJ Publishing Group |
publishDate |
2023 |
url |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10086463/ http://www.ncbi.nlm.nih.gov/pubmed/35017261 https://doi.org/10.1136/tobaccocontrol-2021-056905 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Tob Control |
op_relation |
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10086463/ http://www.ncbi.nlm.nih.gov/pubmed/35017261 http://dx.doi.org/10.1136/tobaccocontrol-2021-056905 |
op_rights |
© Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. https://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) . |
op_doi |
https://doi.org/10.1136/tobaccocontrol-2021-056905 |
container_title |
Tobacco Control |
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32 |
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e1 |
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e16 |
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e22 |
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1767956978120785920 |