Establishing a culinary market for lionfish species through a market-based organization to mitigate the environmental impacts of the invasive species

• Main Author: Gallagher, Sarah Elizabeth
• Format: Thesis
• Language: English
• Published: College of Charleston 2013
• Subjects: Marketing|Environmental economics|Environmental management|Aquatic sciences; Pacific; North Atlantic
• Online Access: http://pqdtopen.proquest.com/#viewpdf?dispub=1545140

Environmental activists are questioning the management strategies of the invasive Indo-Pacific lionfish (a species complex of Pterois volitans and P. miles) in the western North Atlantic, due to the species' rapidly expanding invasion and steadily growing population. The invasive lionfish species ecological effects are of great concern, as impacts on marine and terrestrial ecosystems trigger population and biodiversity declines. Awareness and research supporting the need for better managerial techniques and response strategies are surfacing among academic groups, forcing critical thought on the best methods of containment and population management. In response to the lack of information on the marketability of the lionfish species, I propose a thesis that focuses on the creation of a privately funded non-governmental organization (NGO) that will offer a more promising solution for the control of lionfish through the application of effective marketing and educational outreach strategies. An NGO design and program provides more options and greater flexibility than the federal response to date, which as previously mentioned has not been efficient in the management of the lionfish invasion, as it is incredibly difficult for federal agencies to conduct the public promotion and supply-chain building necessary to properly found this operation. The NGO will work to initiate interest in the lionfish through public education and cooperation and incentivize its capture and consumption, by appealing to the supply and demand ends of the culinary market. The overarching goal is to demonstrate how an NGO can successfully alleviate environmental impacts and increase sustainability through the use of market-based initiatives and inter-party cooperation.