Summary: | This paper will address issues of sustainable development within the context of Icelands´ escalating tourism, exploring how design thinking and scenario building can be used as a reflective tool to address complex problems. This will be discussed in relation to the project Wellness Country Iceland. The project by the multi-disciplinary collective Vatnavinir addresses how a scenario for the growing tourism industry can be developed by focusing on wellness, water and Icelands´bathing culture to promote health related tourism for the whole of the country. The aim being to develop a network of local geothermal health localities providing benefits to the local communities. Peer Reviewed
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