New realities of political communications in Iceland and Norway
Political communication in Iceland and in the Nordic Countries has undergone dramatic changes in the last decades. The political process has had to adjust to a new media landscape and to novel media technology at the same time as the media themselves are faced with transformed political realities. T...
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ftopinvisindi:oai:opinvisindi.is:20.500.11815/2826 2024-04-07T07:53:20+00:00 New realities of political communications in Iceland and Norway Guðmundsson, Birgir University of Akureyri 2014 73004 Guðmundsson , B 2014 , ' New realities of political communications in Iceland and Norway ' , Nordicum-Mediterraneum , vol. 9 , no. 1 . < http://hdl.handle.net/1946/18401 > https://hdl.handle.net/20.500.11815/2826 en eng Nordicum-Mediterraneum; 9(1) http://hdl.handle.net/1946/18401 https://skemman.is/bitstream/1946/18401/1/New%20realities.pdf Guðmundsson , B 2014 , ' New realities of political communications in Iceland and Norway ' , Nordicum-Mediterraneum , vol. 9 , no. 1 . < http://hdl.handle.net/1946/18401 > 1670-6242 45085102 ac437378-50d0-4b4e-87b0-3bbaab49b291 https://hdl.handle.net/20.500.11815/2826 info:eu-repo/semantics/openAccess Stjórnmál Fjölmiðlar Political communication New media Iceland Norway /dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article 2014 ftopinvisindi https://doi.org/20.500.11815/2826 2024-03-11T00:17:14Z Political communication in Iceland and in the Nordic Countries has undergone dramatic changes in the last decades. The political process has had to adjust to a new media landscape and to novel media technology at the same time as the media themselves are faced with transformed political realities. This paper reports a qualitative study on the way in which political parties in Iceland and Norway deal with a twofold change in political communication: on the one hand the change that has occurred with increasing commercialisation and professionalization of the traditional media; on the other, the change brought about by the digital revolution, with an explosion of media-outlets, communication possibilities and fragmentation of the public sphere. Five general dimensions are found to characterize the new realities of political communication in Norway and Iceland. These are: agenda setting; targeting of special groups; internal communication; professionalization; and a holistic communication approach. Non peer reviewed Article in Journal/Newspaper Iceland Opin vísindi (Iceland) Norway |
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Opin vísindi (Iceland) |
op_collection_id |
ftopinvisindi |
language |
English |
topic |
Stjórnmál Fjölmiðlar Political communication New media Iceland Norway |
spellingShingle |
Stjórnmál Fjölmiðlar Political communication New media Iceland Norway Guðmundsson, Birgir New realities of political communications in Iceland and Norway |
topic_facet |
Stjórnmál Fjölmiðlar Political communication New media Iceland Norway |
description |
Political communication in Iceland and in the Nordic Countries has undergone dramatic changes in the last decades. The political process has had to adjust to a new media landscape and to novel media technology at the same time as the media themselves are faced with transformed political realities. This paper reports a qualitative study on the way in which political parties in Iceland and Norway deal with a twofold change in political communication: on the one hand the change that has occurred with increasing commercialisation and professionalization of the traditional media; on the other, the change brought about by the digital revolution, with an explosion of media-outlets, communication possibilities and fragmentation of the public sphere. Five general dimensions are found to characterize the new realities of political communication in Norway and Iceland. These are: agenda setting; targeting of special groups; internal communication; professionalization; and a holistic communication approach. Non peer reviewed |
author2 |
University of Akureyri |
format |
Article in Journal/Newspaper |
author |
Guðmundsson, Birgir |
author_facet |
Guðmundsson, Birgir |
author_sort |
Guðmundsson, Birgir |
title |
New realities of political communications in Iceland and Norway |
title_short |
New realities of political communications in Iceland and Norway |
title_full |
New realities of political communications in Iceland and Norway |
title_fullStr |
New realities of political communications in Iceland and Norway |
title_full_unstemmed |
New realities of political communications in Iceland and Norway |
title_sort |
new realities of political communications in iceland and norway |
publishDate |
2014 |
url |
https://hdl.handle.net/20.500.11815/2826 |
geographic |
Norway |
geographic_facet |
Norway |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
Nordicum-Mediterraneum; 9(1) http://hdl.handle.net/1946/18401 https://skemman.is/bitstream/1946/18401/1/New%20realities.pdf Guðmundsson , B 2014 , ' New realities of political communications in Iceland and Norway ' , Nordicum-Mediterraneum , vol. 9 , no. 1 . < http://hdl.handle.net/1946/18401 > 1670-6242 45085102 ac437378-50d0-4b4e-87b0-3bbaab49b291 https://hdl.handle.net/20.500.11815/2826 |
op_rights |
info:eu-repo/semantics/openAccess |
op_doi |
https://doi.org/20.500.11815/2826 |
_version_ |
1795669054716903424 |