Digitalni marketing
Kroz tradicionalni marketing tvrtke izravno ciljaju i pronalaze kupce, a kroz digitalni marketing cilj im je da ih ljudi pronađu. Tehnološka konvergencija i množenje uređaja doveli su do otvaranja načina na koje razmišljamo o marketingu na Internetu i gurnuli su granice prema novom konceptu digitaln...
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Format: | Bachelor Thesis |
Language: | Croatian |
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Sveučilište u Rijeci. Pomorski fakultet. Zavod za logistiku i menadžment u pomorstvu i prometu.
2019
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Online Access: | https://zir.nsk.hr/islandora/object/pfri:1671 https://urn.nsk.hr/urn:nbn:hr:187:759466 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF |
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ftnulzagrebzir:oai:zir.nsk.hr:pfri_1671 2024-01-14T10:10:29+01:00 Digitalni marketing Digital marketing Corallini, Ricardo Čišić, Dragan 2019-10-21 application/pdf https://zir.nsk.hr/islandora/object/pfri:1671 https://urn.nsk.hr/urn:nbn:hr:187:759466 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF hrv hrv Sveučilište u Rijeci. Pomorski fakultet. Zavod za logistiku i menadžment u pomorstvu i prometu. University of Rijeka. Faculty of Maritime Studies, Rijeka. Department of Logistics and Management. https://zir.nsk.hr/islandora/object/pfri:1671 https://urn.nsk.hr/urn:nbn:hr:187:759466 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF http://rightsstatements.org/vocab/InC/1.0/ info:eu-repo/semantics/restrictedAccess digitalni marketing tradicionalni marketing kanali oglašavanje digital marketing traditional marketing channels advertising TEHNIČKE ZNANOSTI. Tehnologija prometa i transport TECHNICAL SCIENCES. Traffic and Transport Technology info:eu-repo/semantics/bachelorThesis text 2019 ftnulzagrebzir 2023-12-15T00:33:33Z Kroz tradicionalni marketing tvrtke izravno ciljaju i pronalaze kupce, a kroz digitalni marketing cilj im je da ih ljudi pronađu. Tehnološka konvergencija i množenje uređaja doveli su do otvaranja načina na koje razmišljamo o marketingu na Internetu i gurnuli su granice prema novom konceptu digitalnog marketinga − korisnijem, mjerljivijem, sveprisutnijem i interaktivnijem. Razvojne strategije digitalnog marketinga nude mnogo potencijala za proizvode i organizacije. Svijet sve više prelazi u digitalno okruženje. S porastom digitalnog doba dobro je ulagati u digitalnu kampanju. Digitalni marketing, kao i svaki drugi oblik marketinga, u stalnoj je promjeni. Prošli su dani naslanjanja na tiskane časopise ili panoe za poslovne oglase, misleći da bi sami mogli privući dovoljno kupaca da tvrtka bude uspješna. Digitalni marketing zaista otvara vrata za mnoge mogućnosti i pomaci u tehnologiji su jako uzbudljivi, ali bitno je spomenuti da se ne smiju izgubiti iz vida ni temeljni principi koji čine sjajnu marketinšku strategiju. Through traditional marketing, businesses are directly targeting and finding customers, and through digital marketing, the goal is for people to find them. The technological convergence and multiplication of devices have opened up the way we think about marketing on the Internet and pushed the boundaries towards a new concept of digital marketing - more useful, measurable, ubiquitous and more interactive. Digital marketing development strategies offer a lot of potential for products and organizations. The world is increasingly moving to a digital environment. With the rise of the digital age, it is good to invest in a digital campaign. Digital marketing, like any other form of marketing, is constantly changing. Gone are the days of leaning into print magazines or billboards for business ads, thinking that they alone could attract enough customers to make a business successful. Digital marketing is really opening the door to many opportunities and the advancements in technology are very exciting, ... Bachelor Thesis sami Croatian Digital Theses Repository (National and University Library in Zagreb) |
institution |
Open Polar |
collection |
Croatian Digital Theses Repository (National and University Library in Zagreb) |
op_collection_id |
ftnulzagrebzir |
language |
Croatian |
topic |
digitalni marketing tradicionalni marketing kanali oglašavanje digital marketing traditional marketing channels advertising TEHNIČKE ZNANOSTI. Tehnologija prometa i transport TECHNICAL SCIENCES. Traffic and Transport Technology |
spellingShingle |
digitalni marketing tradicionalni marketing kanali oglašavanje digital marketing traditional marketing channels advertising TEHNIČKE ZNANOSTI. Tehnologija prometa i transport TECHNICAL SCIENCES. Traffic and Transport Technology Corallini, Ricardo Digitalni marketing |
topic_facet |
digitalni marketing tradicionalni marketing kanali oglašavanje digital marketing traditional marketing channels advertising TEHNIČKE ZNANOSTI. Tehnologija prometa i transport TECHNICAL SCIENCES. Traffic and Transport Technology |
description |
Kroz tradicionalni marketing tvrtke izravno ciljaju i pronalaze kupce, a kroz digitalni marketing cilj im je da ih ljudi pronađu. Tehnološka konvergencija i množenje uređaja doveli su do otvaranja načina na koje razmišljamo o marketingu na Internetu i gurnuli su granice prema novom konceptu digitalnog marketinga − korisnijem, mjerljivijem, sveprisutnijem i interaktivnijem. Razvojne strategije digitalnog marketinga nude mnogo potencijala za proizvode i organizacije. Svijet sve više prelazi u digitalno okruženje. S porastom digitalnog doba dobro je ulagati u digitalnu kampanju. Digitalni marketing, kao i svaki drugi oblik marketinga, u stalnoj je promjeni. Prošli su dani naslanjanja na tiskane časopise ili panoe za poslovne oglase, misleći da bi sami mogli privući dovoljno kupaca da tvrtka bude uspješna. Digitalni marketing zaista otvara vrata za mnoge mogućnosti i pomaci u tehnologiji su jako uzbudljivi, ali bitno je spomenuti da se ne smiju izgubiti iz vida ni temeljni principi koji čine sjajnu marketinšku strategiju. Through traditional marketing, businesses are directly targeting and finding customers, and through digital marketing, the goal is for people to find them. The technological convergence and multiplication of devices have opened up the way we think about marketing on the Internet and pushed the boundaries towards a new concept of digital marketing - more useful, measurable, ubiquitous and more interactive. Digital marketing development strategies offer a lot of potential for products and organizations. The world is increasingly moving to a digital environment. With the rise of the digital age, it is good to invest in a digital campaign. Digital marketing, like any other form of marketing, is constantly changing. Gone are the days of leaning into print magazines or billboards for business ads, thinking that they alone could attract enough customers to make a business successful. Digital marketing is really opening the door to many opportunities and the advancements in technology are very exciting, ... |
author2 |
Čišić, Dragan |
format |
Bachelor Thesis |
author |
Corallini, Ricardo |
author_facet |
Corallini, Ricardo |
author_sort |
Corallini, Ricardo |
title |
Digitalni marketing |
title_short |
Digitalni marketing |
title_full |
Digitalni marketing |
title_fullStr |
Digitalni marketing |
title_full_unstemmed |
Digitalni marketing |
title_sort |
digitalni marketing |
publisher |
Sveučilište u Rijeci. Pomorski fakultet. Zavod za logistiku i menadžment u pomorstvu i prometu. |
publishDate |
2019 |
url |
https://zir.nsk.hr/islandora/object/pfri:1671 https://urn.nsk.hr/urn:nbn:hr:187:759466 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF |
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sami |
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sami |
op_relation |
https://zir.nsk.hr/islandora/object/pfri:1671 https://urn.nsk.hr/urn:nbn:hr:187:759466 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671 https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF |
op_rights |
http://rightsstatements.org/vocab/InC/1.0/ info:eu-repo/semantics/restrictedAccess |
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1788065228654641152 |