Odabir koncepta, dizajn i testiranje novih proizvoda : Završni rad

• Main Author: Gotal, Matea
• Other Authors: Stanić, Marina
• Format: Bachelor Thesis
• Language: Croatian
• Published: Sveučilište Josipa Jurja Strossmayera u Osijeku. Ekonomski fakultet u Osijeku. 2020
• Subjects: marketing; menadžment; proizvod; uvođenje novih proizvoda; faze proizvoda; Management; Product; introduction of a new Product; Product phases; DRUŠTVENE ZNANOSTI. Ekonomija. Marketing; SOCIAL SCIENCES. Economics. Marketing; sami
• Online Access: https://zir.nsk.hr/islandora/object/efos:4013; https://urn.nsk.hr/urn:nbn:hr:145:718466; https://repozitorij.unios.hr/islandora/object/efos:4013; https://repozitorij.unios.hr/islandora/object/efos:4013/datastream/PDF

Cilj rada Odabir koncepta, dizajn i testiranje novih proizvoda je pobliže objasniti proizvod i važnost pretkoraka prodaji koji se odnose na kreiranje strategija, načina proizvodnje i poslovanja. Proizvod je temelj procesa razmjene, marketinga, menadžmenta, poduzetništva i ekonomije uopćeno. Proizvod je on sredstvo kojim započinje razmjena. S aspekta potrošača najvažnije je da proizvod zadovolji njegovu potrebu i opravda očekivanja, da bi se došlo do tog stupnja proizvoda treba jako dobro osluškivati tržište kao što je opisano u poglavlju iznad koje se temelji na važnosti marketinga. Rad se sastoji od teorijskog dijela proizvoda i analize razvoja novog proizvoda u poduzeću Podravka d.d. Važnost se stavlja na sami proizvod, novi proizvod i životni ciklus proizvoda kao i na upravljanje procesom uvođenja novog proizvoda i faze stvaranja novog proizvoda. Nakon čega dolazi do dizajna novog proizvoda i tržišnog pozicioniranja istog. Aim of the paper The selection of the concept, design and testing of new products is to explain in more detail the product and the importance of sales steps related to the creation of strategies, methods of production and business. The product is the foundation of the process of exchange, marketing, management, entrepreneurship and the economy in general. The product is the means by which exchange begins. From the consumer's point of view, the most important thing is that the product meets its need and justifies expectations, in order to reach this stage of the product, the market needs to be listened to very well, as described in the chapter above based on the importance of marketing. The paper consists of the theoretical part of the product and analysis of new product development in the company Podravka d.d. The importance is placed on the product itself, new product and product life cycle as well as on managing the process of introducing a new product and creating a new product. After that comes the design of a new product and its market positioning.